Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution marginWhy most brands chase efficiency when they should chase profit, and how that costs them growthHow brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending moreWhether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify