Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creatorsThe Amazon cold start fix: how external influencer traffic feeds Amazon's algorithm and accelerates your listing toward page oneWhitelisting explained: why running ads through the influencer's profile (not your brand's) consistently outperforms standard creativeWhether you're doing $10K months or scaling past $100M, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-462/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify