Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&amp;L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:<ul><li>Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale</li><li>The Profit360 framework that connects your P&amp;L, creative strategy, and channel execution in one system</li><li>How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products</li></ul>Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.📝 Full show notes + resources: <a href="https://ecommercefastlane.com/podcast/episode-454/">https://ecommercefastlane.com/podcast/episode-454/</a> Connect with us:🐦 Twitter: <a href="https://twitter.com/stevenhutt">https://twitter.com/stevenhutt</a> 💼 LinkedIn: <a href="https://www.linkedin.com/in/shutt/">https://www.linkedin.com/in/shutt/</a> 📘 Facebook: <a href="https://www.facebook.com/thrivingwithshopify">https://www.facebook.com/thrivingwithshopify</a>

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 &lt;p&gt;Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&amp;amp;L—and it's costing them.&lt;/p&gt;&lt;p&gt;&lt;br&gt;In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale&lt;/li&gt;&lt;li&gt;The Profit360 framework that connects your P&amp;amp;L, creative strategy, and channel execution in one system&lt;/li&gt;&lt;li&gt;How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.&lt;/p&gt;&lt;p&gt;📝 Full show notes + resources: &lt;a href="https://ecommercefastlane.com/podcast/episode-454/"&gt;https://ecommercefastlane.com/podcast/episode-454/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;Connect with us:&lt;/p&gt;&lt;p&gt;🐦 Twitter: &lt;a href="https://twitter.com/stevenhutt"&gt;https://twitter.com/stevenhutt&lt;/a&gt;&lt;br&gt;💼 LinkedIn: &lt;a href="https://www.linkedin.com/in/shutt/"&gt;https://www.linkedin.com/in/shutt/&lt;/a&gt;&lt;br&gt;📘 Facebook: &lt;a href="https://www.facebook.com/thrivingwithshopify"&gt;https://www.facebook.com/thrivingwithshopify&lt;/a&gt; &lt;/p&gt;
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eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

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