<p>In this episode of the Creator Sessions, We sat down with <strong>Ghadeer Khub from the Creative &amp; Production Department at the Department of Culture and Tourism, Abu Dhabi </strong> — filmed inside the iconic <strong>Louvre Abu Dhabi Museum</strong>.From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you&#39;re in tourism, content, or culture, this one&#39;s not to be missed.</p>