The Best One Yet

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ Before 2007, mobile phones had tiny keyboards, crappy screens with internet so slow - you could finish a super burrito while waiting for your MySpace profile to load. Then Apple wowed the world with the iPhone: a digital Swiss Army knife that replaced cameras, maps, music players, AND created an entire new app economy. But the wildest part? Steve Jobs didn’t even want to build it…at first. Once Steve finally said ""yes,"" the real work began: a top-secret team (codename: Project Purple), some engineering dead-ends (a click wheel), and a near-impossible engineering challenge. Even then, Apple barely pulled it off — the first iPhone prototype was so flakey, one wrong tap could have sunk Steve's big reveal. Find out the (many) ways the iPhone almost failed before it even launched, what drove Steve Jobs to order 4,000 lattes, how a single device reshaped society (and your screen time), and why the iPhone is the best idea yet. Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral. Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/ —----------------------------------------------------- GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop. The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff. Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.” Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro… $WBD $NFLX $TPR $AAPL $NKE $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.  Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost you $3,600/year). Tinder launched a Flirt-bot… Because AI’s most powerful use is training pickup lines (seriously). Nintendo’s Switch 2 is its biggest launch in 8 years… and Mario Kart is getting social. Plus, we found a Skier’s Arbitrage: It’s cheaper to fly to Japan for a weekend of shredding than staying here in the states… $NTDOY $TSLA $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.  Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstocks sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline? Facebook is going back to the OG version… Because the Social Network became a Stranger Network. Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels. $AAPL $META $EAT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.  Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat. The #1 term you gotta know for Q2? “Stagflation”… when unemployment and inflation both rise. One drone delivery startup is beating Amazon in the sky… but should serve houses or hospitals? Plus, Kim Kardashian’s Skims is launching a Wall Street Shapeware line…  $SPY $AMZN $GOOG Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 📱iPhone: The Device Steve Jobs Didn’t Want to Build.  Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.