<p>Max Meister, Co-CEO of Germany-based power transmission distributor <a rel="noopener noreferrer nofollow" href="https://www.ludwigmeister.de/en" target="_blank">Ludwig Meister</a>, joins the MDM Podcast to break down why innovation is less about adopting new tools and more about execution discipline. He explains the risks of rushing into AI without strong data, the importance of sequencing transformation efforts, and previews his upcoming <a rel="noopener noreferrer nofollow" href="https://www.naw.org/events/shift-2026/" target="_blank">SHIFT</a> conference session. Ludwig Meister was the subject of MDM's latest Case Study report published in April.</p>

The MDM Podcast

Modern Distribution Management

Build the Back-End First — Why Strategy Beats Tech Any Day

APR 23, 202618 MIN
The MDM Podcast

Build the Back-End First — Why Strategy Beats Tech Any Day

APR 23, 202618 MIN

Description

<p>Max Meister, Co-CEO of Germany-based power transmission distributor <a rel="noopener noreferrer nofollow" href="https://www.ludwigmeister.de/en" target="_blank">Ludwig Meister</a>, joins the MDM Podcast to break down why innovation is less about adopting new tools and more about execution discipline. He explains the risks of rushing into AI without strong data, the importance of sequencing transformation efforts, and previews his upcoming <a rel="noopener noreferrer nofollow" href="https://www.naw.org/events/shift-2026/" target="_blank">SHIFT</a> conference session. Ludwig Meister was the subject of MDM's latest Case Study report published in April.</p>