<p><span data-sheets-root="1">We cut through the common misconception that digital transformation and commerce is purely about technology.</span> <span data-sheets-root="1">Joined by distribution, eCommerce and AI experts Devashish Saxena and Lance Owide, we explore why successful transformation is ultimately a human-first journey — driven by people, culture and alignment across the business.</span> <span data-sheets-root="1">The discussion also covers how distributors can approach AI with intention, the evolving role of digital leadership and why clarity of purpose matters more than chasing the latest tools.</span></p>