In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. Together, they talk about which streaming services — Netflix, Disney+, Peacock, Max, Paramount+ — gained or lost ground in 2023 in terms of subscribers. They also discuss changing strategies around advertising, password sharing, international rollouts and prioritizing profits over growth. Seth also gives a preview of Kagan projections around streaming ad revenue growth, and what those numbers mean for linear TV networks.

<description>&lt;p&gt;In this episode, MediaTalk host Mike Reynolds sits down with S&amp;P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. Together, they talk about which streaming services — Netflix, Disney+, Peacock, Max, Paramount+ — gained or lost ground in 2023 in terms of subscribers. They also discuss changing strategies around advertising, password sharing, international rollouts and prioritizing profits over growth. Seth also gives a preview of Kagan projections around streaming ad revenue growth, and what those numbers mean for linear TV networks.&lt;/p&gt;</description>

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. Together, they talk about which streaming services — Netflix, Disney+, Peacock,...

Season 2 | Ep. 6 - All Things Streaming

March Madness has arrived and MediaTalk host Mike Reynolds is in the paint with S&P Global Market Intelligence Kagan analysts Justin Nielson and Scott Robson. Together, they talk about the ongoing popularity of the tournament, both among viewers and advertisers, and the successful partnership between Warner Bros. Discovery and Paramount Global in terms of carrying the men's games.  They also discuss the growing popularity of the women's tournament, especially given the excitement around not only Caitlin Clark, but also this year's undefeated South Carolina team. Finally, they get into their own brackets and who they expect for the men's Final Four. So have a listen and join us in the Madness.

<description>&lt;p&gt;March Madness has arrived and MediaTalk host Mike Reynolds is in the paint with S&amp;P Global Market Intelligence Kagan analysts Justin Nielson and Scott Robson. Together, they talk about the ongoing popularity of the tournament, both among viewers and advertisers, and the successful partnership between Warner Bros. Discovery and Paramount Global in terms of carrying the men's games.  They also discuss the growing popularity of the women's tournament, especially given the excitement around not only Caitlin Clark, but also this year's undefeated South Carolina team. Finally, they get into their own brackets and who they expect for the men's Final Four. So have a listen and join us in the Madness.&lt;/p&gt;</description>

March Madness has arrived and MediaTalk host Mike Reynolds is in the paint with S&P Global Market Intelligence Kagan analysts Justin Nielson and Scott Robson. Together, they talk about the ongoing popularity of the tournament, both among viewers...

Season 2 | Ep. 5 - Big Dance, Big Business: Breaking Down March Madness

MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Peter shares his thoughts on the 2024 election cycle, including the rematch for the White House, battles for control of the House and Senate, and a number of ballot issues that are expected to raise interest and dollars. Together, Mike and Peter go through projections for seven swing states, including those where races in 2020 were decided by a single percentage point or less.

<description>&lt;p&gt;MediaTalk Host Mike Reynolds speaks to S&amp;P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Peter shares his thoughts on the 2024 election cycle, including the rematch for the White House, battles for control of the House and Senate, and a number of ballot issues that are expected to raise interest and dollars. Together, Mike and Peter go through projections for seven swing states, including those where races in 2020 were decided by a single percentage point or less.&lt;/p&gt;</description>

MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Peter shares his thoughts on the 2024 election cycle,...

Season 2 | Ep. 4 - Could 2024 set a new political ad spending record?

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Scott shares his thoughts on the evolving pay TV business as sports rights and viewers shift to streaming services — and what these trends mean for traditional cable networks. The pair take on the media rights negotiations for the NBA and just how big of an increase the league could get. Continuing with sports, Scott weighs in on the upcoming streaming joint venture from Fox, Disney and Warner Bros. Discovery, as well as the ongoing Diamond Sports bankruptcy proceedings. Finally, he touches on the ongoing speculation around further consolidation among US media giants.

<description>&lt;p&gt;In this episode, MediaTalk Host Mike Reynolds speaks to S&amp;P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Scott shares his thoughts on the evolving pay TV business as sports rights and viewers shift to streaming services — and what these trends mean for traditional cable networks. The pair take on the media rights negotiations for the NBA and just how big of an increase the league could get. Continuing with sports, Scott weighs in on the upcoming streaming joint venture from Fox, Disney and Warner Bros. Discovery, as well as the ongoing Diamond Sports bankruptcy proceedings. Finally, he touches on the ongoing speculation around further consolidation among US media giants.&lt;/p&gt;</description>

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Scott shares his thoughts on the evolving pay TV business as sports rights and viewers shift to...

Season 2 | Ep. 3 - Sports rights and streaming wrongs for pay TV

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business. Wade shares his thoughts on the box office performance in 2023 as the industry continues its recovery from the pandemic. Touching on everything from big films that hit to big films that flopped, Wade discusses how studio windowing strategies may be affecting consumer behavior and box office results. Finally, Wade looks ahead to what summer will bring for all of us at the theaters. So grab some popcorn and have a listen!

<description>&lt;p&gt;In this episode, MediaTalk Host Mike Reynolds speaks to S&amp;P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business. Wade shares his thoughts on the box office performance in 2023 as the industry continues its recovery from the pandemic. Touching on everything from big films that hit to big films that flopped, Wade discusses how studio windowing strategies may be affecting consumer behavior and box office results. Finally, Wade looks ahead to what summer will bring for all of us at the theaters. So grab some popcorn and have a listen!&lt;/p&gt;</description>

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business. Wade shares his thoughts on the box office performance in 2023 as the...

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