The IBJ Podcast

Sonja and Alex Overhiser are among the most influential chefs in Indiana, but you won’t find them working in any restaurant. From the kitchen in their home south of Broad Ripple, they have created, tested and posted more than 3,000 recipes to their 14-year-old food-influencer website, acouplecooks.com. It logs millions of pageviews per month, while the Overhisers also maintain a social media following that includes about 107,000 subscribers on Instagram and 96,000 followers on Pinterest. For the last several years, they also have been working on a glossy cookbook for publisher Chronicle Books that leverages the punny hook in their brand: A Couple Cooks. They’re not just two relatives: Sonja and Alex are married, and the cookbook addresses the joys and challenges of people who work together to make the same dishes. Titled “A Couple Cooks: 100 Recipes to Cook Together,” it also includes step-by-step instructions for sharing the workload for each dish. It will be available online and on bookstore shelves on Oct. 15. The “cook together” angle helped the Overhisers land their book deal with Chronicle, which has given the $40 final product a hard-cover heft and high-end sheen suitable for a holiday or newlywed gift. As the guests for this week’s IBJ Podcast, the Overhisers pull the curtain back on the process for finding a literary agent and getting a deal with a publisher, as well as the process for marketing a cookbook. They also take us back to the early days of establishing acouplecooks.com. They worked for seven years to develop a fan base and learn the ins-and-outs of internet creator commerce before quitting their day jobs and going all-in on their food-blogger platform.  

Readers of IBJ’s annual lists of fastest-growing Indianapolis-area companies might be familiar with GroundBreakers, formerly known as GroundBreakers Hydrovac Excavation. Between 2021 and 2023, its annual revenue grew 143.1% to $18.9 million, which was good for 10th place on our most recent list. All of that growth came under President Andrea Sloan, who was recruited in 2018 to become the chief executive and buy the firm. She acquired it in chunks and became the outright owner in 2021. So who is Andrea Sloan? Is she one of those management ringers that private equity firms hire to take over companies? Nope. Did she have a resume full of experience in the construction and utility services fields? No. Did she have an MBA? No. Andrea Sloan’s rise is a testament to many of the less traditional paths to business leadership we’ve discussed over the years on the podcast, as well as some of the less measurable philosophies of career management. Sloan is a veteran of the U.S. Army Reserves, an entrepreneur and a jack of all trades with significant experience in a wide variety of fields. She also is a proponent of the “fake it til you make it” philosophy, enthusiastic networking, creating a supportive culture and always saying “yes” to opportunities. As our guest on this week’s episode of the IBJ Podcast, Sloan discusses growing up on the east side of Indianapolis and attending Scecina Memorial High School. She shares what she learned from the reserves, co-founding a company and taking a side trip into state government. She extols the virtues of taking chances, finding mentors and hiring other veterans. And she recalls what she calls her “Pretty Woman” moment, when the banks that declined to loan Groundbreakers money started seeking out her business. The IBJ Podcast is brought to you by Taft.

The Indiana Fever's 2024 season has been transformational for the team on the court, in the box office and in the revenue column, in particular with the advent of two major difference-makers. One, of course, is all-star rookie Caitlin Clark, and the other is the rapidly advancing technology that the sales and marketing teams use to entertain—and retain—ticket holders from the Fever’s sold-out games in Gainbridge Fieldhouse. Todd Taylor, president of business operations for Pacers Sports & Entertainment, joins the IBJ Podcast this week to detail how the Pacers and Fever are using artificial intelligence and customer data to make potent connections with fans, as well as how the teams expect to be able to use those elements in the future. They can gather data to build customer profiles about attendees and what they enjoy about the experience; customize the communication they receive and when they receive it; and provide personalized offers. In the future, the teams hope to be able recognize where fans are in the fieldhouse at any given time and interact with them digitally. Taylor also explains how PS&E adjusted to the explosion in demand for tickets, how his staff calibrates ticket pricing for a vastly expanded array of options, and how its content creators are feeding the marketing beast. At the beginning of the conversation, Taylor takes us back to early 2024 as the sales and marketing teams began preparing for the very likely possibility that the Fever would draft Clark. It wasn’t a foregone conclusion, however, and the department needed to consider other scenarios. Of course, ticket demand eventually skyrocketed, leading to three straight weeks of fielding requests for ticket packages. Staffers must remain flexible as the playoffs progress. For example, they won’t know whether there will even be a first-round game in Indy until Wednesday night. The IBJ Podcast is brought to you by Taft.

Now in its 23rd year, the Orr Fellowship program has helped develop an astounding number of leaders in Indiana’s tech and entrepreneurial ecosystems. It now counts 624 alumni who have worked at—and in some cases founded—nearly 300 significant companies and organizations. The program was established in 2001 to help develop the early careers of promising college graduates, in part by matching them with high-growth Indiana companies for two-year stays. In addition to employment, the fellowship offers vast networking opportunities, workshops, pitch competitions and stipends to learn new skills. The hope is that Orr Fellows will decide to stay in-state and form the foundation for new generations of leadership. Indeed, 84% of fellows remain in-state immediately after the program. If you take into account all of the alumni over 23 years, about 60% are still Hoosiers. We can get a robust sense of the big picture by narrowing the focus to an Indianapolis-based startup named Malomo. It was co-founded by serial entrepreneur Yaw Aning, who was a member of Orr Fellowship’s Class of 2007. Malomo’s head of strategy and operations is Alicia Gaba, a member of the Fellowship’s Class of 2008 and who joined Malomo in 2021. Mariah Parsons, who currently is Malomo’s head of marketing, joined the firm as a fellow in 2021 and was promoted to the leadership team soon after the fellowship ended.All three are guests on this week’s podcast to talk about their experiences as fellows and a concept we call horizontal networking. In this case, it’s how Orr Fellows lean on their peers for mentoring, career support, job opportunities and even capital as they help grow central Indiana’s entrepreneurial ecosystem. We also take a side trip to talk about Indiana brain drain and whether that concern is less relevant in the age of remote work.

On Sept. 18, we will learn whether or not the Federal Reserve will lower its federal funds interest rate for the first time in four years. It could be one of the biggest financial events of the year, leading to lower interest rates for lending and quite possibly a big bump in spending in the U.S. economy. In this episode of the podcast, our concern lies in its effect on the interest rates banks pay consumers for parking their money in savings. That interest rate also would go down. For the podcast, we’re defining savings as money you want to be able to get your hands on fairly quickly without disrupting your long-term investment strategy. But it’s not necessarily the money you keep in your checking account either. It’s relatively liquid—some people still call it “cash”. But you want to be able to watch it grow—at least a little bit. There are lots of options for savers, such as passbook savings accounts, high-yield-savings accounts, certificates of deposit and money market accounts. And you almost certainly know someone who wants to punt their savings to tangible assets like gold. Each option has advantages and drawbacks, depending on how quickly you want to access your money, how much interest you can get and the amount of exposure to risk. IBJ Podcast host Mason King always has been a money-under-the-mattress kind of guy, but he realizes now that this is tantamount to hiding your head in the sand while the dessert cart rolls by. This week, IBJ columnist Pete the Planner fills us in on the Fed’s impending interest rate decision and the best places to stash your cash. The IBJ Podcast is brought to you by Taft.