The IBJ Podcast

One way you can gauge the health of a city is the number of cranes on its skyline. One of the biggest contributors of cranes over downtown in the last two years has been the $4.3 billion IU Health hospital campus under construction just south of Methodist Hospital. It’s a generational development for that side of downtown, but IU Health officials want to make sure it doesn’t overshadow the many needs of historic neighborhoods to the north and to the west. For several years the hospital system has been planning an initiative and nonprofit organization known as Indy Health District. It focuses on five neighborhoods with a total of about 9,000 residents who, due to a number of socioeconomic factors, have a much lower life expectancy than folks who live in other parts of the Indy metropolitan area. The district’s leaders want to find solutions for most, if not all, of the issues weighing on these neighbors, including housing, transportation, land use, safety and food deserts. It’s an incredibly ambitious undertaking that’s a bit difficult to wrap your brain around. It also prompts a healthy amount of skepticism. So we’ve invited Jamal Smith to lay out the plans for us. He’s executive director of Indy Health District and executive director of government affairs and strategic partnerships for IU Health. And he grew up with some of the impediments to success and good health that the residents of the district face. The IBJ Podcast is brought to you by Taft.  

Last week’s edition of the IBJ Podcast featured Chris Gahl, executive vice president and chief marketing officer for Visit Indy, unpacking the strategy for promoting Indianapolis to a worldwide audience during Taylor Swift’s Eras Tour. As promised, we have a follow-up interview with Gahl this week that is so different from last week’s that we needed to carve out a separate space for it. Gahl is one of the most recognizable figures among those who promote Indianapolis—and one of the most important voices for the city’s brand of Midwestern hospitality and inclusive values. He’s known for his sunny disposition and easy way for expressing enthusiasm for almost any topic. But his adult life was shaped by childhood tragedy—the murder of his father. Thomas E. Gahl, a U.S. probation officer for the Southern District of Indiana, was killed in 1986 by a parolee in Fountain Square. It of course was a catastrophic event for Gahl, his mother and his younger brother, Nick. Even today, he’s sorting through the repercussions of the loss of his father. The tragedy reverberated in a different way in 2018 when Gahl was diagnosed with cancer. A father of two boys himself, Chris couldn’t help but see the potential for his sons to suffer a similar loss. Under the care of a legend in the Indianapolis medical community, he got a clean bill of health last year. And he generously agreed to talk about the lessons from his cancer journey and his father’s death for this week’s edition of the podcast. The IBJ Podcast is brought to you by Taft.

Does anyone need reminding that Indianapolis is less than two weeks away from hosting Taylor Swift and the last U.S. dates for the Eras Tour? There of course are three shows scheduled Nov. 1, 2 and 3 in Lucas Oil Stadium, and more than 50 related events planned across the city to entertain fans over what essentially will be a major holiday downtown. About 200,000 people are expected to come downtown that weekend to either attend or simply celebrate the concerts. About 195,000 tickets have been sold, and about 80% of the ticket holders will come from outside Indiana. This is an immense marketing opportunity for Visit Indy, the agency in charge of promoting Indianapolis for conventions, entertainment and other tourism. Not only will the eyes of the world be trained on Indianapolis for an entire weekend, giving Visit Indy an unbeatable hook for hyping the city in its best light, but it will have days to make a lasting impression on tens of thousands of people just getting to know the city. The Eras Tour also will bring an untold number of corporate leaders and celebrities to the city, each with the potential to make a measurable impact on Indianapolis.In this week’s episode of the IBJ Podcast, host Mason King talks strategy with Chris Gahl, executive vice president and chief marketing officer for Visit Indy. He explains how Visit Indy plans to leverage this nearly unprecedented opportunity with a campaign that incorporates social media, geofencing, Indianapolis International Airport, hotel managers, an army of volunteers, curated tours for corporate and celebrity VIPs, the Visit Indy suite at Lucas Oil Stadium and even outreach to Lyft and Uber drivers. Photo by Paolo Villanueva (@itspaolopv) via Flickr   The IBJ Podcast is brought to you by Taft.

The LEAP Research and Innovation District under development near Lebanon represents a shift in the way economic development officials are working to attract companies to Indiana and create jobs. Its detractors have objected to the strategy by the Indiana Economic Development Corp. to corner thousands of acres of rural land for the project. Some are highly skeptical about the impact of channeling tens of millions of gallons of water per day to the site for its tenants. You could argue that the thing giving LEAP the most sizzle and credibility right now is its future anchor tenant: Indianapolis-based pharmaceutical giant Eli Lilly and Co. In total, Lilly has committed to investing more than $13 billion in its facilities and activities at the district. It has revealed its plans over four announcements in the last two and a half years, with the most recent coming earlier this month: a $4.5 billion project called the Lilly Medicine Foundry. Where the previous investments were all about manufacturing, this latest announcement is more about research. The so-called foundry will focus on how to make new medicines better and faster, while also increasing capacity for clinical trial medicines. Other potential payoffs for Hoosiers include creating an anticipated 400 full-time jobs for highly skilled workers, who will include engineers, scientists and operations personnel.In this week’s edition of the IBJ Podcast, reporter John Russell puts it all in context and explores in greater depth the potential impact of the foundry as Lilly hovers near a milestone that would make it one of the most valuable companies in America. The IBJ Podcast is brought to you by Taft.

Sonja and Alex Overhiser are among the most influential chefs in Indiana, but you won’t find them working in any restaurant. From the kitchen in their home south of Broad Ripple, they have created, tested and posted more than 3,000 recipes to their 14-year-old food-influencer website, acouplecooks.com. It logs millions of pageviews per month, while the Overhisers also maintain a social media following that includes about 107,000 subscribers on Instagram and 96,000 followers on Pinterest. For the last several years, they also have been working on a glossy cookbook for publisher Chronicle Books that leverages the punny hook in their brand: A Couple Cooks. They’re not just two relatives: Sonja and Alex are married, and the cookbook addresses the joys and challenges of people who work together to make the same dishes. Titled “A Couple Cooks: 100 Recipes to Cook Together,” it also includes step-by-step instructions for sharing the workload for each dish. It will be available online and on bookstore shelves on Oct. 15. The “cook together” angle helped the Overhisers land their book deal with Chronicle, which has given the $40 final product a hard-cover heft and high-end sheen suitable for a holiday or newlywed gift. As the guests for this week’s IBJ Podcast, the Overhisers pull the curtain back on the process for finding a literary agent and getting a deal with a publisher, as well as the process for marketing a cookbook. They also take us back to the early days of establishing acouplecooks.com. They worked for seven years to develop a fan base and learn the ins-and-outs of internet creator commerce before quitting their day jobs and going all-in on their food-blogger platform.