<div>In this Season 2. wrap-up episode, I share the 3 reasons why and how Food Entrepreneurs, especially those from Small and Medium Sized Businesses, are succeeding in an unprecedented way versus traditional Big Food companies.</div><div><br></div><div>Over the last 7 years, the most innovative and high growth products are actually coming from Food Entrepreneurs in start-up and scale-up businesses. These products account for less that 3% of sales in the market but are driving more than 30% of category growth. Some industry insiders are predicting that this is a precursor for the demise of traditional mainstream brands altogether.</div><div><br></div><div>These 3 factors for success are evident in the food businesses featured in our Season 2. episodes, as they demonstrate;</div><ol><li>Product &amp; Brand Authenticity</li><li>Consumer Closeness</li><li>Product Discovery</li></ol><div><br></div><div>A huge thank you to all our Season 2. podcast guests for sharing their inspiring business stories and expertise with us, and to our long-term sponsor of the Eat Drink Innovate podcast, the Food Innovation Centre at Monash. Find out how they can help your business become more innovative: <a href="https://www.foodinnovationcentre.com.au/" target="_blank">https://www.foodinnovationcentre.com.au</a></div><div><br></div><div>You can learn more about and connect with Susie at Eat.Drink.Innovate via:</div><div><a href="https://eatdrinkinnovate.com.au/" target="_blank">https://eatdrinkinnovate.com.au</a></div><div><a href="https://www.instagram.com/susie.eat.drink.innovate/" target="_blank">https://www.instagram.com/susie.eat.drink.innovate/</a></div><div><a href="https://www.linkedin.com/in/susie-white-4ba47a34/" target="_blank">https://www.linkedin.com/in/susie-white-4ba47a34/</a></div><div><br></div><div>Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie’s Amazon best-selling book,</div><div>“Innovation Feast; Create new product ideas to feed your hungry business”.</div><div><br></div><div>It’s available to purchase online at Amazon, Book Depository, Booktopia and via the website link below:</div><div><a href="https://eatdrinkinnovate.com.au/innovation-feast/" target="_blank">https://eatdrinkinnovate.com.au/innovation-feast/</a></div><div><br></div><div>Thanks for listening and join me next time to eat, drink and innovate.</div><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>