Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466 In this episode of the 100% Wild Podcast, Matt Drury and Tim Kjellesvik sit down with Bruce Pettet, the President and CEO of Leupold & Stevens, to discuss the cutting edge of hunting optics and technical innovation. Bruce pulls back the curtain on Leupold's relentless product roadmap, highlighting the launch of the VX-4HD rifle scope, which offers top-tier glass and superior low-light performance for under $1,000. We dive into how these optics allow hunters to capitalize on the "moment of truth" during those final critical minutes of legal light. The conversation shifts to high-end observation gear with a deep dive into the BX-6 rangefinding binoculars, exploring their optically perfect glass and seamless DeerCast integration for pinning waypoints in real-time. Bruce also joins the crew for a round of Optics Mythbusting, debunking common misconceptions about objective lens size and the magnification required for long-range precision. Whether you are preparing for a Western elk hunt or looking for the best red dot for spring turkeys, this episode provides expert insights into maximizing your field efficiency through superior technology. 00:00:00 - Intro to the podcast 00:01:25 – Bruce Pettet, Leupold President/CEO, joins the show 00:03:00 – Inside Leupold: The innovation roadmap and engineering focus 00:04:00 – VX-4HD: Addressing the "white space" in hunting rifle scopes 00:05:40 – Low Light Performance: Gaining those critical final minutes of daylight 00:07:50 – Scope Features: Throw levers, CDS dials, and fire dots 00:11:50 – The Gold Ring: Why Leupold optics are family heirlooms for life 00:13:50 – Wild Tech Support: Taking calls while a hunter shoots a buck 00:17:00 – BX-6 Binos: Optically perfect glass for Western hunting 00:19:15 – DeerCast Integration: Pinning blood trails and waypoints in real-time 00:32:30 – Leupold Control App: Archery mode and custom ballistics simplicity 00:36:50 – Turkey Hunting Optics: Red dots vs. magnified scopes 00:39:40 – Optics Mythbusting: The truth about objective lenses and max power Join the Rack Pack Facebook Group :/ n73gskjt7bfb2ngc Get ahead of your Game with DeerCast available on iOS and Android devices App Store: https://itunes.apple.com/us/app/deerc... Play Store: https://play.google.com/store/apps/de... Don't forget to stock up for your next hunt! 1st Phorm has you covered! Protein Sticks: https://1stphorm.com/products/protein... Level-1 Bars: https://1stphorm.com/products/level-1... Energy Drinks: https://1stphorm.com/products/1st-pho... Hydration Sticks: https://1stphorm.com/products/hydrati... Send us a voice message on Speakpipe! https://www.speakpipe.com/100PercentW... For exciting updates on what's happening on the field and off, follow us on social Facebook: / @officialdruryoutdoors Instagram: @DruryOutdoors X: @DruryOutdoors Be sure to check out http://www.druryoutdoors.com for more information, hunts, and more! Music provided by Epidemic Sound http://player.epidemicsound.com/ #dodtv