Store design used to be about defining a set path for the customer. Today, it is about providing a flexible canvas. Crate and Barrel's VP of Store Design, Nicholas Effler joins Top Retail Expert Cynthia Ortiz to discuss how Crate & Barrel balances historic architecture with the high-tech expectations of the modern shopper. Inside the Episode: - Digital Echoes: How the pace of app-scrolling translates to physical shopping behavior. - Associate Centricity: Why clearing out menial tasks through design is the fastest way to boost sales performance. - Right-Sizing the Fleet: The transition from homogenous 40,000 square foot "cathedrals" to contextual, localized footprints. - Architectural Restraint: The discipline required to modernise historic buildings without losing their soul. Stop building static spaces. Start designing for the fluid shopper.