You’ve built your brand from nothing and have developed a healthy following, but have you bred superfans who are wholeheartedly invested in everything you do? Today, we are joined by the incredible keynote speaker and author of Creating Superfans, Brittany Hodak, who uses her wealth of knowledge on customer and candidate experience to explain how you can create superfans for your brand. We begin with Britany’s professional history, why she wrote Creating Superfans, and who she wrote it for, as well as how your company’s candidate experience may affect your brand overall. Then, we discover how to vet your candidate experience for clients and candidates, why many businesses fall short of making the right hires, how to build your base of superfans, and the best practices to follow for a more enriched candidate experience. We end with more recommendations for raising superfans, how to measure the value of superfans for your brand, and the belief that work and rest should always go hand-in-hand.