In real estate, the mantra is often location, location, location. But when it comes to truly effective real estate asset management, there is so much more to it, like knowing when to play the long game, when to make a quick decision and why "time kills deals"

In this Sku View fireside chat for Retail Rx, Laren Parker, director of Fairchild Studio, interviews two seasoned real estate experts, Alan Shaw and Larry Finger. Both are executive vice presidents of Hilco Real Estate, a division of Hilco Global, and co-CEOs of Hilco Real Estate’s Asset Management division. Both have spent the majority of their careers managing some of the largest and most complex retail real estate properties in the world. They have also "lived through three real estate cycles" and emerged with decades of wisdom to pass along to those still struggling to understand brick-and-mortar's positioning in an omnichannel world.

Watch the fireside chat to learn:

• How Hilco Real Estate and Hilco Asset Management advise and manage real estate for business owners and investors such as private equity firms and the benefits of using a third-party business to do so
• How commercial real estate has evolved over the past decade
• Specific strategies that can maximize the value and performance of real estate assets
• Examples of adapting to significant market fluctuations and economic downturns
• Successful retail turnarounds and tales from the trenches
• The most significant risks facing commercial real estate assets today and how companies can identify their vulnerabilities and address them effectively

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