What if senior living's biggest challenge isn't staffing—but culture? In this inspiring episode of Foresight Radio, Steve Moran sits down with Amy Birkel, Chief Operating Officer of Heritage Communities, for a conversation about leadership, workforce retention, and the future of senior living. From washing dishes in a rural Nebraska nursing home to leading a 24-community organization across six states, Amy shares the experiences that shaped her passion for serving older adults and building thriving workplace cultures. You'll hear powerful insights on: Why "the small things are everything" in resident care How workplace culture impacts staff retention and resident satisfaction The leadership lesson that changed Amy's career forever: "Being clear is kind." Why senior living needs to become a destination people want to move to How Heritage Communities reduced turnover through leadership development The importance of investing in frontline staff and emerging leaders The "Dirty Jobs" initiative that connects home office teams to community life Why purpose—not just pay—drives long-term engagement Amy's vision for the future is bold: "I hope we're a destination people want to come to and don't feel like they have to." Whether you're a senior living executive, operator, caregiver, or industry innovator, this episode offers practical leadership lessons and a hopeful vision for the future of aging services. Topics Covered: Senior Living Leadership Workforce Retention Employee Engagement Resident Experience Workplace Culture Assisted Living Memory Care Leadership Development Senior Housing Trends Aging Services Innovation #SeniorLiving #Leadership #WorkforceRetention #Culture #EmployeeEngagement #AgingServices #AssistedLiving #MemoryCare #SeniorHousing #ForesightRadio