Back of Napkin: It's Your Brand, Get Personal

MAY 30, 201927 MIN
Back of Napkin: CMO hot topics discussed in less time than lunch.

Back of Napkin: It's Your Brand, Get Personal

MAY 30, 201927 MIN

Description

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value. Episode Mentions: Geico Hallmark (FleishmanHillard Client) Nike (FleishmanHillard Client) KFC Ted Rubin Neiman Marcus Nordstrom Twitter L. Michelle Smith