Youth Trends

Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right. You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN. Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

Ahead of YMS:ONLINE USA, we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year. Hear more from Clint! at YMS:ONLINE USA this month. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.