S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?
<div>In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?<br>
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This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.<br>
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What You’ll Learn<br>
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✔️ Why accountants often push to reduce marketing spend<br>
✔️ How cutting marketing destroys revenue in the long term<br>
✔️ The difference between brand-building vs performance marketing<br>
✔️ How marketers can better communicate ROI to finance teams<br>
✔️ How accountants should interpret marketing numbers<br>
✔️ The role of fractional CMOs in scaling growing businesses<br>
✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?<br>
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Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.<br>
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🔗 Connect with Tommy on LinkedIn:<br>
<a href="https://www.linkedin.com/in/tommyjholt/">https://www.linkedin.com/in/tommyjholt/</a><br>
<a href="https://cemoh.com/marketers/tommy-holt/">https://cemoh.com/marketers/tommy-holt/</a><br>
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🔗 Connect with kelly on LinkedIn:<br>
<a href="https://www.linkedin.com/in/kelly-dimkovska-55ba5636/">https://www.linkedin.com/in/kelly-dimkovska-55ba5636/</a><br>
Tuesday Logic: <a href="https://www.tuesdaylogic.com.au">https://www.tuesdaylogic.com.au</a><br>
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🔗 Connect with Joshua on LinkedIn:<br>
<a href="https://www.linkedin.com/in/joshuacilento/">https://www.linkedin.com/in/joshuacilento/</a><br>
<a href="https://www.visualacoustics.com.au/">https://www.visualacoustics.com.au/</a><br>
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🔗 Connect with Daniel on LinkedIn:<br>
<a href="https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/">https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/</a><br>
<a href="https://www.power2brisbane.com.au/">https://www.power2brisbane.com.au/</a><br>
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We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. <br>
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🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].<br>
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🚀If you need help growing your business, visit <a href="http://cemoh.com">cemoh.com</a> to find an experienced marketing consultant to help you.<br>
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#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship</div>
