<description>&lt;div data-slate-object="block" data-key="79"&gt; &lt;div data-slate-object="block" data-key="79"&gt; &lt;div data-slate-object="block" data-key="97"&gt; &lt;div data-slate-object="block" data-key="97"&gt; &lt;p dir="ltr"&gt; LinkedIn is a goldmine for professional referrals. Think of it as a 24-hour networking event that runs 365 days a year.  You can "attend" asynchronously and easily generate new referrals without spending a lot of time "working the room.”&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;In this episode, you will hear:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;24/7 receptionist and chatbot services&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Unlocking LinkedIn's potential&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Crafting effective taglines for lawyers&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Optimizing LinkedIn profile for SEO&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Leveraging linkedin for networking success &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Resources from this Episode&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;&lt;a href= "https://www.linkedin.com/in/ernieattorney/"&gt;My LinkedIn page&lt;/a&gt;&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;My LinkedIn post about "&lt;a href= "https://www.linkedin.com/feed/update/urn:li:activity:7165346904644550656/"&gt;Most lawyers won't like this&lt;/a&gt;"&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Justin Welsh's &lt;a href= "https://www.linkedin.com/in/justinwelsh/"&gt;LinkedIn page&lt;/a&gt;&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Justin Welsh's &lt;a href= "https://learn.justinwelsh.me/linkedin"&gt;LinkedIn course&lt;/a&gt; ($150 or $97)&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Justin Welsh's &lt;a href= "https://www.justinwelsh.me/article/linkedin-strategy"&gt;free post about LinkedIn strategy&lt;/a&gt;&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;&lt;a href= "https://www.canva.com/"&gt;Canva&lt;/a&gt; image-creating tool (to make LinkedIn banner)&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;&lt;a href= "https://ernietheattorney.net/inner-circle-community/"&gt;Check out my Inner Circle&lt;/a&gt; (to participate in ongoing discussions about marketing, tech tools, and more&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;&lt;a href= "https://law-practice-assessment.scoreapp.com/p/podcast"&gt;Check out&lt;/a&gt; my short &lt;a href= "https://law-practice-assessment.scoreapp.com/p/podcast"&gt;Law-Tech Assessment&lt;/a&gt; for specific recommendations for improving based on the technology you're using in your practice&lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;General Resources&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;Learn to use technology to reduce friction &amp; gain freedom with &lt;a href= "https://www.the8020lawyer.com/"&gt;this resource&lt;/a&gt;: https://www.the8020lawyer.com/&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Focus on &lt;a href= "https://wasps-camp-jpp.craft.me/Pho1NViXZ898BE"&gt;these essential tech tools&lt;/a&gt; for maximum traction in your practice.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Take this short &lt;a href= "https://law-practice-assessment.scoreapp.com/p/podcast"&gt;law practice assessment&lt;/a&gt; to identify your main strengths &amp; weaknesses.&lt;/li&gt; &lt;/ul&gt; &lt;hr /&gt;&lt;/div&gt; &lt;/div&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Follow and Review:&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on &lt;a href= "https://podcasts.apple.com/us/podcast/the-80-20-principle/id1412164187"&gt;Apple Podcasts&lt;/a&gt;. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Thanks to My Sponsor&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Smith.ai&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.&lt;/p&gt; &lt;p dir="ltr"&gt;If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.&lt;/p&gt; &lt;p dir="ltr"&gt;Plans start at &lt;a href= "https://smith.ai/receptionists"&gt;$210/month for 30 calls&lt;/a&gt;, and pricing starts at &lt;a href="https://smith.ai/pricing/chat"&gt;$140 for 20 chats, with overage at $7 per chat&lt;/a&gt;. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).&lt;/p&gt; &lt;p dir="ltr"&gt;And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at &lt;a href= "https://smith.ai/"&gt;smith.ai&lt;/a&gt;.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Episode Credits&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at &lt;a href= "https://emeraldcitypro.com/"&gt;https://emeraldcitypro.com&lt;/a&gt; Let them know we sent you.&lt;/p&gt; &lt;/div&gt; &lt;/div&gt; &lt;p&gt; &lt;/p&gt;</description>

The 80/20 Principle

Ernie Svenson

279: LinkedIn Networking: How to "Work the Room"

MAR 19, 202432 MIN
The 80/20 Principle

279: LinkedIn Networking: How to "Work the Room"

MAR 19, 202432 MIN

Description

 LinkedIn is a goldmine for professional referrals. Think of it as a 24-hour networking event that runs 365 days a year.  You can "attend" asynchronously and easily generate new referrals without spending a lot of time "working the room.”

In this episode, you will hear:

  • 24/7 receptionist and chatbot services
  • Unlocking LinkedIn's potential
  • Crafting effective taglines for lawyers
  • Optimizing LinkedIn profile for SEO
  • Leveraging linkedin for networking success 

Resources from this Episode

General Resources

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.