Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising &amp; Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story &amp; Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s &amp; don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, &amp; spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing &amp; Distribution – Brace for SKUmeggedon Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising &amp; Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story &amp; Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s &amp; don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, &amp; spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing &amp; Distribution – Brace for SKUmeggedon
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Selling More Beer - Marketing, Merchandising & Motivation

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been presented in a prior show; however, Mark goes into great depth as to why he feels each are so critical to the beverage professional.This short show is stacked with important tips for anyone wishing to succeed in the beverage industry and business in general. Enjoy Mark’s final episode and order his book if you have not already done so. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been presented in a prior show; however, Mark goes into great depth as to why he feels each are so critical to the beverage professional.
This short show is stacked with important tips for anyone wishing to succeed in the beverage industry and business in general. Enjoy Mark’s final episode and order his book if you have not already done so.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

The Final Show, Some Sagely Words of Wisdom

In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He ends the show by highlighting three key success corollaries. Each corollary topic has been presented in a prior show; however, Mark goes into great depth as to why he feels each are so critical to the beverage professional.
This short show is stacked with important tips for anyone wishing to succeed in the beverage industry and business in general. Enjoy Mark’s final episode and order his book if you have not already done so.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Shinerunner Ep25 | The Final Show

This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’s perspective. You’ll hear trends taking place across the country corroborated by Shinerunner army observations and input.Episode #24 1/2 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist” who is concerned about wholesaler acquisition/monopolization and how this trend will affect their brands.Mark also touches on what seems like a minor trend but is a major one. That is the cultivation of wholesaler Merchandising Armies that will serve to defend and preserve precious and finite Off Premise real estate for their mega brand suppliers and wholesaler employers. Mark offers a micro-strategy on how to get your fair, “Back Share” from this critical and often overlooked component within the master distribution model.This show was deemed so important that it was added after the final Shinerunner show (#25) was taped. A must 20 minute listen. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’s perspective. You’ll hear trends taking place across the country corroborated by Shinerunner army observations and input.
Episode #24 1/2 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist” who is concerned about wholesaler acquisition/monopolization and how this trend will affect their brands.
Mark also touches on what seems like a minor trend but is a major one. That is the cultivation of wholesaler Merchandising Armies that will serve to defend and preserve precious and finite Off Premise real estate for their mega brand suppliers and wholesaler employers. Mark offers a micro-strategy on how to get your fair, “Back Share” from this critical and often overlooked component within the master distribution model.
This show was deemed so important that it was added after the final Shinerunner show (#25) was taped. A must 20 minute listen.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’s perspective.

This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes into detail on how to work with these Goliath wholesalers from the Underdog’s perspective. You’ll hear trends taking place across the country corroborated by Shinerunner army observations and input.
Episode #24 1/2 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist” who is concerned about wholesaler acquisition/monopolization and how this trend will affect their brands.
Mark also touches on what seems like a minor trend but is a major one. That is the cultivation of wholesaler Merchandising Armies that will serve to defend and preserve precious and finite Off Premise real estate for their mega brand suppliers and wholesaler employers. Mark offers a micro-strategy on how to get your fair, “Back Share” from this critical and often overlooked component within the master distribution model.
This show was deemed so important that it was added after the final Shinerunner show (#25) was taped. A must 20 minute listen.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Shinerunner Ep24.5 | GOLIATH IS COMING…

In this episode <a href="http://www.thebrewingnetwork.com/shows/shine-runner/">Shinerunner</a>, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to a higher level. He also introduces another, “Mark-ism” which urges the listener to “tangebilize” the brand which in essence helps you to put meat on the brand skeleton.Mark uses the fictitious “GT-500 Brewing” in a lengthy example (including a template) to better describe how to flesh out and ramp up your brand’s KDA and marketing story. This show makes for a unique listening adventure as Mark introduces his creative and timely concept. Listeners will benefit from this time investment as Mark provides them with another weapon to battle in this highly competitive beverage market where existing brands and new product entrants fiercely compete for precious On and Off Premise real estate.Episode #24 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist.” Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to a higher level. He also introduces another, “Mark-ism” which urges the listener to “tangebilize” the brand which in essence helps you to put meat on the brand skeleton.
Mark uses the fictitious “GT-500 Brewing” in a lengthy example (including a template) to better describe how to flesh out and ramp up your brand’s KDA and marketing story. This show makes for a unique listening adventure as Mark introduces his creative and timely concept. Listeners will benefit from this time investment as Mark provides them with another weapon to battle in this highly competitive beverage market where existing brands and new product entrants fiercely compete for precious On and Off Premise real estate.
Episode #24 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist.”
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand.

In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 - D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to a higher level. He also introduces another, “Mark-ism” which urges the listener to “tangebilize” the brand which in essence helps you to put meat on the brand skeleton.
Mark uses the fictitious “GT-500 Brewing” in a lengthy example (including a template) to better describe how to flesh out and ramp up your brand’s KDA and marketing story. This show makes for a unique listening adventure as Mark introduces his creative and timely concept. Listeners will benefit from this time investment as Mark provides them with another weapon to battle in this highly competitive beverage market where existing brands and new product entrants fiercely compete for precious On and Off Premise real estate.
Episode #24 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist.”
Learn more about your ad choices. Visit megaphone.fm/adchoices

Shinerunner Ep24 | Shifting Your Brand From 2D To 3D

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned while working as a part time craft beer/cider/wine/spirits steward in the #1 selling alcohol supermarket in the Bay Area. You’ll be amazed at what he has found out at the consumer level. He also recommends specific strategies for small to medium brands to combat the goliath monsters of the industry. This is a must listen as the competitive landscape continues to tighten in 2020 and beyond. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned while working as a part time craft beer/cider/wine/spirits steward in the #1 selling alcohol supermarket in the Bay Area. You’ll be amazed at what he has found out at the consumer level. He also recommends specific strategies for small to medium brands to combat the goliath monsters of the industry. This is a must listen as the competitive landscape continues to tighten in 2020 and beyond.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned while working as a part time craft beer/cider/wine/spirits steward in the #1 selling alcohol supermarket in the Bay Area. You’ll be amazed at what he has found out at the consumer level. He also recommends specific strategies for small to medium brands to combat the goliath monsters of the industry. This is a must listen as the competitive landscape continues to tighten in 2020 and beyond.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Shinerunner Ep23 | Craft Beer Trends to Prepare For

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

Shinerunner Craft Marketing

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