When you are considering your options about anything, you are considering the cost of your decision.  Most people consider price when in the market for a good or service.  Usually however, the best decision isn’t based on price.  You’ve heard the expression you get what you pay for.  This is very true.  In this episode Al and Steve discuss cost and price, and how to get your prospect to understand the difference and how making a decision based on price can cost them in the long run. In the meantime, check out the RV rocker Brett Michaels has up for sale!