For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic.<br /><br />With her clients, Diandra replaces content calendars with content flywheels where every piece compounds on the previous one.<br /><br />One client scaled from $1.2M to $3.6M ARR through LinkedIn alone. Another attributes 80% of leads to LinkedIn organic. Another one reports their newsletters are hitting 60%+ open rates.<br /><br />We're going to break down exactly how B2B CMOs can implement content flywheels to generate pipeline in 2026.<br /><br />Tune to learn:<br /><br /><br /><ul><li>Why generic "how to" content is dead and what "authority content" actually means</li><li>The content flywheel framework: how to build it, what to stop doing, and what to replace it with</li><li>How to defend your content flywheel strategy from “why can’t you do it with AI”?</li><li>How to track engagement signals from content and hand them off to Sales</li><li>How to report content-led growth to a CFO who only speaks pipeline</li></ul>RESOURCES<br /><br />On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/<br /><br />Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/<br /><br />Join our community for B2B marketers - The Trenches: https://trenches.community/<br /><br />Upcoming events: https://lu.ma/fullfunnel/events<br /><br />Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog<br /><br />Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/<br />Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/<br />Diandra on Linkedin: https://www.linkedin.com/in/diandraescobar/