For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder &amp; Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google where he moved from a content marketer for Google Cloud to leading Global enterprise demand generation program.<br /><br />At this role he successfully increased SQL quality score from 35% to 85% in under one year.<br /><br />One of the keys to success was directly partnering with the SDR team to quantify shared OKRs that drove cross-functional improvements across both teams.<br /><br />We're going to break down exactly how you can achieve exactly the same results in 2026 and other keys to success.<br /><br />Tune in to learn:<br /><br /><ul><li>How to drive internal change management to create shared OKRs with SDRs and cross-functional alignment</li><li>Step-by-step process to develop cross-functional account progression model to increase SQL conversion</li><li>How to track account engagement and deploy playbooks that are aligned with the current journey stage</li></ul><br />RESOURCES<br /><br />On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/<br /><br />Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/<br /><br />Join our community for B2B marketers - The Trenches: https://trenches.community/<br /><br />Upcoming events: https://lu.ma/fullfunnel/events<br /><br />Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog<br /><br />Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/<br />Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/<br />Steve on Linkedin: <a href="https://www.linkedin.com/in/stephenarmenti/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/diandraescobar/</a><br />