In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM.<br /><br /><b>Tune in to learn:</b><br /><ul><li>How to pivot from the current ABM strategy to the new one?</li><li>How does the new strategy impact full-funnel ABM playbooks?</li><li>How to evaluate the efficiency of the new strategy?</li><li>How to use AI, and what tools to add to the tech stack?</li></ul><br /><b>RESOURCES</b><br /><br />On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/<br /><br />Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/<br /><br />Join our community for B2B marketers - The Trenches: https://trenches.community/<br /><br />Upcoming events: https://lu.ma/fullfunnel/events<br /><br />Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog<br /><br />Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/<br />Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/<br />