In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin<br /><br />Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his technique, address some of the most common concerns from B2B companies, and walkthrough a live example of ads creation.<br /><br />Tune in to learn:<br /><ul><li>How to target conservative and sceptical buyers who might perceive fun ads as unprofessional?</li><li>How to apply a “test small, scale fast” framework across long sales cycles?</li><li>The step-by-step and the live process to create fun B2B ads that generate pipeline</li></ul><b>RESOURCES</b><br /><br />On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/<br /><br />Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/<br /><br />Join our community for B2B marketers - The Trenches: https://trenches.community/<br /><br />Upcoming events: https://lu.ma/fullfunnel/events<br /><br />Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog<br /><br />Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/<br />Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/<br />Shlomo on Linkedin: https://www.linkedin.com/in/shlomogenchin/