<description>&lt;p&gt;&lt;span style="color: #000000;"&gt;&lt;span style= "font-family: Arial, sans-serif;"&gt;&lt;span style= "font-size: medium;"&gt;Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging!&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="color: #000000;"&gt;&lt;span style= "font-family: Arial, sans-serif;"&gt;&lt;span style= "font-size: medium;"&gt;Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>

The Selling Show

David Newman

534: Diagnostic Thought Leadership

APR 7, 202635 MIN
The Selling Show

534: Diagnostic Thought Leadership

APR 7, 202635 MIN

Description

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.