The Business of Branding

Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.

We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.

Episode highlights:

02:40 - Jen’s journey as a mom that made her decide to start her own business

06:05 - First time mom Nikki and why she decide to sell her clothing line

10:00 - Changes in family set up over the generation

20:45 - Jen’s social media strategy and how she handled losing all of her social media handles

32:27 - The difference of “just” showing up vs showing up “intentionally”

40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business

Lets Connect:

How can you stand out as an authority brand in a saturated market?

So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.

Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.

Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!

Episode highlights:

01:33 - Current social media platforms I’m on and other future content plans

06:14 - My definition of clients and customers

08:21 - My lead generation mechanism for growing my email list

12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business

21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.

This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.

I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.

In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz.

Lets Connect:

Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!

In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!

Lets Connect: