Description
A 7 stage process for voice content ideation<br /><br />1. Goals and objectives<br />2. Method of evaluation<br />3. Resource inventory<br />4. Personas<br />5. Needs segmentation grid<br />6. Concepting<br />7. Editorial calendar<br /><br />Credits<br />Writer/Producer: Doug Schumacher<br /><a href="http://www.dougschumacher.com" rel="noopener">www.dougschumacher.com</a><br /><a href="http://www.Twitter.com/MemeRunner" rel="noopener">www.Twitter.com/MemeRunner</a><br />Production Company: Arrovox<br /><a href="http://www.Arrovox.com" rel="noopener">www.Arrovox.com</a><br /><a href="http://www.Twitter.com/Arrovox_" rel="noopener">www.Twitter.com/Arrovox_</a>
