How to handle referrals to maximise service and maximise conversion rates.

As you know, referrals are usually the best source of business because you have a warm lead (not a cold lead).

Referrals Are Some Of The Most Valuable Leads You Can Get

Here are a few statistics from Social Media Today:

• 78% of B2B marketers say that referral programs generate good or excellent leads.
• 60% of marketers say that referral programs generate a high volume of leads.
• 54% say that referral programs have a lower cost-per-lead than other channels.
• Marketers rate referrals as the 2nd-highest source of quality leads.

If you don't have a referrals best practice system for handling referrals you will find people will make up their own system which in 90% of cases will be worse than your system.

This podcast breaks down a real life case study to help you maximise sales and results.

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