Successful entrepreneurs, like our guest Jon Matzner, realize the power of stepping outside their local bounds to find and leverage global talent. Today, Jon sits down with A.J. to discuss how venturing beyond local boundaries can give your business a massive advantage at home. They also talk about Jon's experiences living and working abroad, his transition from government to Main Street business, and his approach to creating leverage in his businesses.

About Jon Matzner

Jon Matzner is an accomplished business leader and former national security professional who divides his time between Dubai, UAE, and San Diego, California. With a rich background in government service—specifically in counter-terrorism and non-proliferation strategies—Jon brings a global perspective to his business pursuits. Since transitioning from the public sector, he has launched, acquired, and sold several businesses, demonstrating his passion for entrepreneurship through acquisition. 

Jon focuses on improving businesses by hiring top talent from abroad. He aims to modernize traditional industries using AI and help from workers from around the world. He also shares his insights and experiences through his free newsletter, 'Lazy Leverage,' and his X profile.

Strategies for tapping into global talent for business efficiency

The internet boom and rise of remote work have erased geographical barriers and made it easier than ever to hire worldwide, tap into foreign markets, and source products and services from all around the globe. Here are some ways you can maximize your efficiency with global talent:

1. Delegate Non-essential Tasks: Global talent can manage operational activities efficiently, freeing your time for strategic development.
2. Conduct a Time Audit: Know where your time goes. A time audit can reveal tasks better suited for remote talent, thereby refining your focus on high-impact responsibilities.
3. Choose the Right Tools for Collaboration: Tools like Notion are very useful, but it’s all about finding what works for your team.
4. Invest in Training and Development: There is so much more to global teams than just virtual assistant tasks or data entry. They can be much more than that if you take the right steps to unlock their potential. Providing resources and training them will be a good return on investment because they’ll improve your company’s efficiency and competitive edge.
5. Set Clear Expectations and Goals: Ensure every team member understands their role, the quality of work expected, and the deadlines. This clarity helps in managing projects more smoothly across different time zones.

Remote work allows businesses to tap into global opportunities like never before. With effective collaboration tools, good resources, and clear expectations, you can greatly improve your business efficiency. The above strategies help optimize your operations and equip your business to stay ahead in a globally competitive environment.

Key Insights:

• Keep reinventing yourself. Whether it's learning a new skill or just finding a different approach to everyday tasks, self-improvement is key for every individual. But this also has a positive impact on your business. When you're learning and growing, you bring new perspectives and solutions to your work. This ultimately leads to innovative products, better services, and more efficient processes.
• Choose high-return business opportunities. Jon suggests prioritizing high-leverage activities like creating scalable systems or automating processes if you want to multiply your returns over time. This will ultimately give you more time to focus on your other ventures or priorities in life but still keep your business running smoothly.
• Always start with the problem. Instead of obsessing over groundbreaking ideas, focus on identifying a problem that your customers have. Do this through customer surveys, market research, social media, or competitor analysis to get to the core problems of your audience. Otherwise, you run the risk of creating a product or service without a clear audience or purpose. 
• Build a global team. People from different backgrounds tend to approach problems and challenges uniquely. They can bring diverse and creative solutions to the table, which helps your business stay innovative. This diversity also makes your business more agile and gives you a substantial competitive advantage in your local market.
• Build your media leverage. Grow your brand by being active on social media, running a value-packed blog, sending out interesting newsletters, and creating other types of content. These tools can help increase your visibility, position you as an industry expert, and ultimately ensure you’re never out of work.

Jon’s best advice for entrepreneurs:

“I don't think of this as outsourcing. Outsourcing implies that you're throwing it over the fence, and it's no longer a part of your company. [...] No, this isn't outsourcing; this is building a global team.”

Connect with Jon:

• X
• LinkedIn

Resources Mentioned:

• Lazy Leverage Newsletter
• Buy Back Your Time by Dan Martell

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