Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

DEC 17, 202550 MIN
Mobile Dev Memo Podcast

Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

DEC 17, 202550 MIN

Description

<p>In this week&#39;s episode of the podcast, I speak with <a href="https://www.linkedin.com/in/peterstuartcreative/">Peter Stuart</a>, the founder of Velora Digital, which publishes <a href="https://veloracycling.com/">Velora Cycling</a>, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its publishing process. I&#39;ve known Peter since we both studied at University College London many years ago — he has spent his career in publishing, most recently serving as the editor of <a href="https://www.cyclingnews.com/">Cyclingnews</a>, the world’s largest road cycling and pro cycling website.</p><p>In this episode, we discuss:</p><ul><li>⁠⁠What it means to be an AI-first media company</li><li>What core editorial principles Velora is organized around</li><li>Velora&#39;s editorial process</li><li>At what point in the editorial process it is necessary to have a human in the loop</li><li>The role that disclosure of AI-generated content / assets plays</li><li>The skepticism that Velora has faced since launching.</li></ul><p>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:</p><ul><li><a href="https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=MDMPod">⁠Xsolla⁠</a>. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.</li><li><a href="https://www.incrmntal.com/">⁠<strong>INCRMNTAL</strong>⁠⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://www.universalads.com/">⁠Universal Ads⁠</a> is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.</li></ul><p>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:[email protected]">⁠⁠Marketecture⁠⁠</a>.</p><p>The Mobile Dev Memo podcast is available on:</p><ul><li><a href="https://podcasts.apple.com/us/podcast/mobile-dev-memo-podcast/id1423753783" target="_blank" rel="noreferrer noopener">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0RCsc3OW1p9jH5YC0qQTp0?si=jgSk98sURta7aWBpjkTpXg" target="_blank" rel="noreferrer noopener">Spotify</a></li></ul>