Women are constantly told to look a certain way. And if you don’t fit the mold, you’re made to feel like something’s wrong with you. That’s how Jaclyn Fu felt growing up. Being small-chested wasn’t just a sizing issue; it became a source of deep insecurity. But after years of feeling overlooked, she’d had enough and decided to change the industry instead. This week on SUPERWOMEN, I sit down with Jaclyn, the Co-CEO of Pepper. Along with her co-founder, she built a bra brand specifically for women with smaller busts. What started as a scrappy prototype on Kickstarter turned into a body-positive movement—selling over a million bras without a single VC check. Jaclyn opens up about the insecurity that started it all, and how she’s now relearning confidence and gratitude in the middle of growth. Episode Guide: (00:00) Meet Jaclyn Fu, co-founder and co-CEO at Pepper (04:37) The entrepreneurial itch and launching a Kickstarter (08:34) Bra fittings with total strangers(12:29) When Pepper became an eight-figure brand (13:39) How to raise capital without VC funding (18:04) Healing from insecurity and finding confidence (21:21) Growing with intention (22:42) Feeling “perfectly enough” (28:23) Why done is better than perfect Learn more about your ad choices. Visit megaphone.fm/adchoices