In this episode you will learn:How the civil rights movement impacted the growth of McDonald’s in black AmericaHow McDonald’s utilized black-centered marketing strategies to fuel advertisementsThe pros and cons to working in a franchiseHow the fast food industry was seen as a win for low-income communities initiallyHow black-run McDonald’s franchises pooled resources to benefit the communityThe differences of how white and black America viewed McDonald’s and its impact on advertisingHow racist systems use black entrepreneurship as a way to avoid addressing racismCOVID-19: Challenges to the food justice movement and what environmental racism isCorona virus: What are the limits of the private sector?Experience and complexities of black franchise ownersHow to reframe historical storytelling to highlight the community rather than the businessFranchise is available now wherever books are sold.Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.