Filter Stories - Coffee Documentaries

What is the right price for coffee? This episode shows what the journey of price discovery looks like from the perspective of a coffee farmer. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing. Related podcast episodes: Lucia: #64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?" James: Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Julia Ortega, Finca Los Pinos, Puebla Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia César Marín — Chacra D'Dago, Peru Gilberto Baraona — Los Pirineos, Usulutan, El Salvador Lalo Perez, Biofilia ASOPEP, Planadas, Tolima, Colombia Piedras Azules cooperative, El Salvador Resources: Record keeping and profitability analysis V-Hub (formerly Cropster Hub) Coffee Yield Calculator Cost-of-production calculator Fairtrade Verified Living Income reference prices Specialty Coffee Transaction Guide Chad Trewick interview on Bellwether podcast Heifer / ASOPEP / Fairtrade Tolima living income study Book: The Culture Map by Erin Meyer Cover art: Nick Hafner The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

This episode explores the strange world of the C market, where movements in the Brazilian currency or rebels boarding a random container ship decide the worth of a Colombian farmer's coffee. Yet specialty coffee still uses this number to price the coffees it says are anything but a commodity. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing. Related podcast episodes: Lucia: #64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?" James: Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Julia Ortega, Finca Los Pinos, Puebla Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia César Marín — Chacra D'Dago, Peru Gilberto Baraona — Los Pirineos, Usulutan, El Salvador Lalo Perez, Biofilia ASOPEP, Planadas, Tolima, Colombia Piedras Azules cooperative, El Salvador Resources: Record keeping and profitability analysis V-Hub (formerly Cropster Hub) Coffee Yield Calculator Cost-of-production calculator Fairtrade Verified Living Income reference prices Specialty Coffee Transaction Guide Chad Trewick interview on Bellwether podcast Heifer / ASOPEP / Fairtrade Tolima living income study Book: The Culture Map by Erin Meyer Cover art: Nick Hafner The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and why learning English may be a better investment for a farmer than a longer fermentation. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing. Related podcast episodes: Lucia: #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship) #56: Pranoy Thipaia (finding export markets, expo advice) #65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty) Cabal Cafe Podcast en Espanol James: Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia Cristian Reyes — Personal Instagram Catherine Bedoya — Eje Cafetero, Colombia Hamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, India Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Desnudo Coffee (Austin) — Austin, Texas, USA Alejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico César Marín — Chacra D'Dago, Peru Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Resources: Algrano — Producer Sign Up The list of 144 international trade shows Clases Gratis de Inglés en linea - USA Learns Clases Gratis de Inglés en linea - Voa News English Accent Training The SCA Coffee Value Assessment, Extrinsic Criteria List PDFs of CVA Form in 7 languages The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

This episode explores why specialty coffee is a luxury business that runs on story more than flavour. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing. Related podcast episodes: Lucia: #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship) #56: Pranoy Thipaia (finding export markets, expo advice) #65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty) Cabal Cafe Podcast en Espanol James: Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia Cristian Reyes — Personal Instagram Catherine Bedoya — Eje Cafetero, Colombia Hamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, India Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Desnudo Coffee (Austin) — Austin, Texas, USA Alejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico César Marín — Chacra D'Dago, Peru Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Resources: Algrano — Producer Sign Up The list of 144 international trade shows Clases Gratis de Inglés en linea - USA Learns Clases Gratis de Inglés en linea - Voa News English Accent Training The SCA Coffee Value Assessment, Extrinsic Criteria List PDFs of CVA Form in 7 languages The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what yeast they used, and how producers can talk to buyers who think starter cultures are cheating. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing. Please spread the word about Filter Stories! Follow us on Instagram - James (@filterstoriespodcast) and Lucia (@lluciasolis) - and tag us in an Instagram story. Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter Stay up to date with Lucia through her newsletter Write a review on Apple Podcasts Leave a 5 star rating on Spotify Support James’ work directly by buying him a coffee at Ko-fi.com/FilterStories Related podcast episodes: Lucia: #72: Planning Your First Coffee Fermentation Trials? Start Here. #76: How Commercial Microbes Threaten The Coffee Industry #80: How Microbiology Can Explain Beginner's Luck James: Filter Stories - Coffee Quality, Part 1: The birth of specialty coffee flavours People mentioned in the episode: Lester Lerner, Old Willow Coffee, Colombia Victor Chala, Palma Rosa, Colombia Fridolin Stocker— Mount Sunzu, Zambia Shyira washing station, Rwanda Evangelos Filippatos, La Cabra La Cabra, Copenhagen Helen Riley — Novonesis Gunne Øregaard — Novonesis Franz Zeimetz — Lost Origin Coffee Labs, Panama Alejandra Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico Gustavo Arroyo — Rancho Contento, Puerto Rico Resources: pH meter & buffer Thermometer Novonesis Pichia yeast Novonesis Lactobacillus bacteria Pressure washer Fermentation Log Sheet Yeast’s impact on the environment in research on vineyards Sprudge Best Of Panama coverage Lucia’s Fermentation Training Camp Coffee Wet Mill Sanitize Opciones para la desinfección del beneficio Cabal Cafe Podcast en Espanol Lucia's Favorite Tools: Temperature Gun Ambient Temperature Sensor Temperature Gun pH meter & buffer solution The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.