Homebuyers don’t fall in love with square footage. They fall in love with moments. In this episode, we explore how one often-overlooked product category can help builders sell more homes. Kurt Stauffacher, Senior National Account Manager at Hearth & Home Technologies (Heat & Glo, Heatilator), shares how to turn fireplaces into model-home centerpieces, adapt to spec and attached housing trends, train sellers on nuance, and protect margins by delivering high perceived value at the best total cost.