In a product category where white is white and red is red, how does a manufacturer stand out? On this episode of Smarter Building Materials Marketing, Zach and Beth talk with Brandon Guthrie, Marketing Director at Durasein Solid Surface, about how the company invested in a full-scale rebrand, built a specification-first go-to-market strategy, and created a brand that architects and designers actually want to engage with. They also get into Brandon's take on trade shows, why internal trust matters more than big budgets, and what it means to grow a brand with patience and precision.