We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand...

Behind the Data

Euromonitor International

Episode 15: Strategic vs. Tactical Research

APR 3, 201926 MIN
Behind the Data

Episode 15: Strategic vs. Tactical Research

APR 3, 201926 MIN

Description

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.