The Story Engine Podcast

Selling high-ticket transformational services isn't just a skill—it's a personal evolution.

In this episode of The Story Engine Podcast, I sit down with Brook Bishop, an expert in high-ticket transformational sales. Together, we explore why selling deep, meaningful transformation requires you to embody that transformation yourself. Brook shares her philosophy on selling with confidence, integrity, and self-worth—and how the sales process becomes a mirror that reflects your own growth, visibility, and value.

If you've ever struggled to charge what your work is worth, felt resistance around sales, or wanted to elevate the impact of your transformational offerings, this conversation will shift the way you see sales forever.

[02:14] – Why selling transformation is transformational

[04:56] – Brook explains how self-worth shapes your pricing and your presence

[07:33] – The emotional journey behind selling deep, life-changing work

[10:02] – Why many transformational entrepreneurs undercharge—and how to break the cycle

[12:45] – Kyle and Brook discuss visibility, vulnerability, and being seen

[15:27] – How to bring more confidence into every sales conversation

[18:11] – A story of a client who unlocked new levels of clarity and value through Brook's process

[21:38] – Brook's framework for selling without pressure or pushiness

[24:20] – Closing reflections on the inner evolution required to sell transformation powerfully

Everyone wants a more profitable business—but most entrepreneurs don't actually know what creates profit, let alone how to consistently increase it. Growing revenue is one thing. Taking home more money is another.

In this episode of The Story Engine Podcast, I sit down with Joe Abreu, an expert in helping business owners identify where profit is leaking, where opportunity is hiding, and how to build a business that rewards you financially—not just operationally. Joe breaks down the hidden drivers of profitability, the common mistakes entrepreneurs make when scaling, and the mindset shifts required to consistently take home more income.

If you've ever looked at your revenue numbers and wondered why there's not more left over for you, this conversation will give you clarity, tools, and stories you can apply right away.

[02:12] – Why revenue ≠ profit—and why entrepreneurs often confuse the two

[04:47] – Joe shares the biggest profit leaks hidden inside most businesses

[07:19] – The difference between scaling up and scaling smart

[09:54] – Kyle and Joe discuss how small tweaks can dramatically improve profitability

[12:38] – What most business owners misunderstand about expenses and margins

[15:21] – A real-world example of a business owner who doubled take-home profit without growing revenue

[18:03] – The mindset shift that transforms financial chaos into clarity

[20:46] – Joe's simple framework for increasing profit starting this week

[23:15] – Closing thoughts: how to build a business that pays you first

Writing a book isn't just about words on a page—it's about building authority and creating a strategic asset that moves your business forward. In this episode of The Story Engine Podcast, I sit down with Bill Blankschaen, a master at helping experts turn their ideas into influential books that drive real business results.

Bill shares his unique framework for authoring with purpose, why most experts approach book writing backwards, and how to craft a message that not only resonates with readers but attracts clients, opportunities, and credibility. If you've ever dreamed of writing a book—or want yours to make a bigger impact—this conversation will give you clarity, direction, and inspiration.

[02:18] – Why writing a book is one of the most powerful ways to establish authority

[04:57] – Bill explains why most authors start in the wrong place—and what to do instead

[07:35] – The essentials of crafting a book that aligns with your business goals

[10:22] – How to draw out the deeper message behind your expertise

[13:41] – Kyle and Bill discuss using stories to elevate your credibility

[16:54] – What differentiates a "calling card" book from a true authority-building book

[19:29] – Common mistakes experts make when trying to write alone

[22:46] – Bill's process for guiding authors from idea to published influence

[25:31] – Closing thoughts: how to begin crafting a book that actually moves your mission forward

In a world dominated by clicks, funnels, and automation, is it possible we've lost the human touch?

On this episode of The Story Engine Podcast, I sit down with Sam Wakefield, a sales expert and personal development leader who's on a mission to bring door-to-door sales back into industries that have become overly reliant on digital marketing. Sam shares why face-to-face conversations are still one of the most powerful ways to build trust, how he's reframing "old school" sales for modern markets, and why genuine human connection is a sales strategy that never goes out of style.

If you've ever felt that your sales process has become too cold, too automated, or too disconnected, this episode will remind you of the timeless power of a real conversation.

[02:31] – Why digital-only strategies can leave businesses missing real connection

[05:12] – The psychology of face-to-face sales and why it still works today

[08:44] – How Sam is helping companies reintroduce personal interaction into their sales process

[12:09] – The hidden advantages of door-to-door over digital in certain markets

[15:37] – Kyle and Sam discuss blending digital strategies with in-person engagement

[19:03] – A story of how human connection transformed a sales conversation into lasting trust

[22:18] – Why "old school" methods aren't outdated—they're a competitive advantage

[25:41] – Closing thoughts: how to reconnect with customers in a more human way

The coaching world is booming—but most platforms only make the business side more complicated. What if you had a tool that didn't just organize your coaching practice, but actually made you a better coach?

On this episode of The Story Engine Podcast, I sit down with Mitch Russo, serial entrepreneur and founder of multiple software and coaching companies. Mitch introduces Click Coach, a powerful new platform designed to streamline the coaching process while helping coaches consistently deliver on the results they promise. We explore the unique features that set Click Coach apart, the philosophy behind its creation, and what this means for the future of coaching.

If you're a coach—or aspire to be one—this episode will show you how to simplify your systems, elevate your practice, and focus on what really matters: transforming your clients' lives.

[02:34] – Why most coaching platforms fail to support what coaches actually need

[05:12] – The origin story of Click Coach and how Mitch saw the gap in the market

[08:01] – How Click Coach helps coaches deliver measurable results with less overwhelm

[11:26] – The philosophy behind coaching with clarity, accountability, and results

[14:58] – Real-world examples of coaches using Click Coach to transform their practice

[18:15] – Kyle and Mitch discuss the future of coaching software and AI integration

[21:39] – What sets Click Coach apart from generic business platforms

[25:02] – Closing thoughts: how coaches can simplify their systems and amplify their impact