<p>Today, we’re chatting with April Lockhart, a clean beauty expert, marketer, lifestyle creator, and former Director of Influencer &amp; Partnerships at ILIA. With six years of experience in the influencer space, April has a deep understanding of social media marketing and how to inspire a digital audience. She is also a passionate advocate for disability awareness in fashion. </p> <p>In our conversation, we discuss how April transformed her side hustle into a full-time career by combining her corporate background with her extensive experience in the beauty industry. We also unpack April’s content creation process and how she grew her multi-platform following. </p> <p><br></p> <p>IN THIS EPISODE, WE TALK ABOUT:</p> <p>- (11:23) April&#39;s experience at ILIA as Director of Influencer &amp; Partnerships</p> <p>- (14:15) Advice for building an influencer community and aligning with brand values</p> <p>- (20:36) Tips for leaving a corporate job to pursue freelance content creation</p> <p>- (24:14) How April grew her following</p> <p>- (28:41) The internet’s influence on April&#39;s confidence in sharing content as a disabled creator </p> <p><br></p> <p>RESOURCES</p> <p>- Learn more about <a href="https://www.instagram.com/besocialgroup/?hl=en">Be Social Group</a></p> <p><br></p> <p>CONNECT WITH APRIL </p> <p>Follow April on Instagram: <a href="https://www.instagram.com/aprillockhart/">@aprillockhart</a></p> <p>Follow April on TikTok: <a href="https://www.tiktok.com/@april_lockhart?lang=en">@april_lockhart</a></p> <p>Subscribe to April on Youtube: <a href="https://www.youtube.com/@april_lockhart">@april_lockhart</a></p> <p><br></p> <p>CONNECT WITH ALI</p> <p>Follow me on Instagram: <a href="https://www.instagram.com/aligrant/?hl=en">@aligrant</a></p> <p>Follow me on TikTok:<a href="https://streaklinks.com/BZYLVXXRES8uBHOk0AuaoUE9/https%3A%2F%2Fwww.tiktok.com%2F%40aligrnt%3F_t%3D8ZRbKAF9RaV%26_r%3D1"> @aligrnt</a> </p> <p><br></p> <p>CONNECT WITH JESS</p> <p>Follow me on Instagram: <a href="https://www.instagram.com/jessyoowould/?hl=en">@jessyoowould</a></p> <p>Follow me on TikTok: <a href="https://www.tiktok.com/@jessyoowould?_t=8ZRbJWyVeIc&_r=1">@jessyoowould</a><br></p>