<p>Today, we are joined by Callen Hamilton, founder of Sway Social and a long-time collaborator, to discuss the world of influencer project management, adjusting to the algorithm, and affiliate marketing. With her extensive experience working with creators, Callen highlights the importance of building a collaborative team to grow your brand. </p> <p>In our conversation, Callen emphasizes that consistency, authenticity, and prioritizing engagement over follower count are crucial aspects of being a successful digital creator. We also explore the keys to affiliate marketing, why it&#39;s an essential strategy for creators, and how to get the most out of LTK. From micro to macro creators, Callen shares valuable insights that can elevate your brand to new heights!</p> <p><br></p> <p>IN THIS EPISODE, WE TALK ABOUT:</p> <p>- (5:19) How we connected with Callen, and why she believes strong relationships with management companies are vital for success</p> <p>- (9:22) Recognizing your strength as a creator and outsourcing the weak areas to drive growth </p> <p>- (13:24) Seeking opportunities for improvement as a leader and the importance of overcommunication with your teams </p> <p>- (19:50) Strategies Sway Social uses to assist clients in their Instagram growth</p> <p>- (25:57) Tips for affiliate marketing and utilizing LTK </p> <p>- (34:56) The criteria Callen considers when selecting clients to work with</p> <p><br></p> <p>RESOURCES</p> <p>- Learn more about <a href="https://www.instagram.com/besocialgroup/?hl=en">Be Social Group</a></p> <p><br></p> <p>CONNECT WITH CALLEN </p> <p>Follow Callen on Instagram: <a href="https://www.instagram.com/callenboyer/">@callenboyer</a></p> <p>Follow Sway Social on Instagram: <a href="https://www.instagram.com/theswaysocial/">@theswaysocial</a></p> <p>Learn more about Sway Social: <a href="https://theswaysocial.com/">theswaysocial.com</a></p> <p><br></p> <p>CONNECT WITH ALI</p> <p>Follow me on Instagram: <a href="https://www.instagram.com/aligrant/?hl=en">@aligrant</a></p> <p>Follow me on TikTok:<a href="https://streaklinks.com/BZYLVXXRES8uBHOk0AuaoUE9/https%3A%2F%2Fwww.tiktok.com%2F%40aligrnt%3F_t%3D8ZRbKAF9RaV%26_r%3D1"> @aligrnt</a> </p> <p><br></p> <p>CONNECT WITH JESS</p> <p>Follow me on Instagram: <a href="https://www.instagram.com/jessyoowould/?hl=en">@jessyoowould</a></p> <p>Follow me on TikTok: <a href="https://www.tiktok.com/@jessyoowould?_t=8ZRbJWyVeIc&_r=1">@jessyoowould</a><br></p>