Profit Is A Choice

298: How to Scale Your Business Without Diluting Your Brand Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on more clients, more team members, and more opportunities. Because scaling should amplify your brand — not dilute it. Topics Mentioned: Brand Control and Defense Brand Alignment Brand Guardrails Consistency Builds Trust Key Thoughts: Clarity Becomes More Critical As You Scale Weaknesses in brand clarity become louder and more obvious as you scale. Create a documented, teachable brand identity. Your offer, audience, client experience, and brand promise should be crystal clear and written. Systems Are Your Brand's Best Defense Systems replicate your standards when you are not in the room. Use SOPs and checklists to stay consistent. Systems create freedom. Delegate the Work, Not the Brand Identity Team members and outsourced partners need guardrails. Define what is flexible and what is non-negotiable. Consistency Builds Trust Faster Than Marketing Every touchpoint communicates something about your brand. Consistency creates trust, referrals and brand recognition. Inconsistency kills scaling efforts. Your Team Must Become Brand Stewards Team training should include philosophy. Teams should connect the dots to the "why". Teams that understand the "why" will protect the brand without micromanagement. Protect the Vision As You Grow Many businesses forget to scale vision leading to scattered offers and brand drift. Scaling requires strategic "no's". Avoid expanding so wide that you lose focus. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Strategy2Go Metrique Solutions

Joining me today on the podcast is Stacey Brown Randall—a returning guest and someone you're going to love hearing from again. Stacey has been on the show twice before, and today she's back to share insights from her brand-new book, The Referable Client Experience. You may also know her as the author of the multiple award-winning book Generating Business Referrals Without Asking, and as the host of the hugely popular podcast Roadmap to Referrals. Beyond her work as a consultant and coach, she's also a wife and mom of three, bringing a grounded, real-world perspective to everything she teaches. In this episode, we're diving into what it truly takes to create a client experience that naturally generates referrals—without the awkward asks or uncomfortable scripts. You won't want to miss this conversation. Topics Mentioned: Emotional Connection Client Experience Consistency in Connection Referral Strategies Key Thoughts: The Referable Client Experience Book Overview This book explores how businesses can create a client experience that generates referrals. The focus is on being a referrable business to begin. Enhancing Client Referral Experiences It is important to create a referable client experience beyond just delivering results. Understanding how people feel when referring others, not just the results, highlights the need for a repeatable process to ensure consistent positive results . Focusing on client feelings is crucial for generating referrals. Client Experience Emotional Design Intentionally craft a client experience to align with desired outcomes. "Ideal Client Reaction Script" involves identifying 3-5 key emotions or reactions clients should experience and ensuring your process is crafted to achieve these outcomes. Enhancing Client Experience with Consistency Having a repeatable process allows for consistency in approach and delivery. Clear SOPs that are documented encourages the client experience to be analyzed from start to finish. AI and Human Connection AI has a place in client experience models, but it cannot replace human connection. Identify which touch points can be automated, and which should be done by a human. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Stacey: Email: [email protected] Instagram: @staceybrownrandall Facebook: Stacey Brown Randall YouTube: Referrals Without Asking LinkedIn: Stacey B Randall Website: Stacey Brown Randall References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions The Referable Client Experience by Stacey Brown Randall

296: How Insurance Builds Wealth: Key Benefits for Financial Growth Today I'm joined by Susan Glass and Caitlin Raad of The Glass Group, experts in helping individuals, families, and business owners build financial security and confidence through smart insurance strategies. Susan and Caitlin specialize in showing how different types of insurance can be layered to protect not just a person—but their family, employees, and business as a whole. I've had the pleasure of meeting with both of them several times, and every conversation has uncovered new insights into how insurance can be used as a tool for stability and growth. So even if the word "insurance" makes you think of that class you wanted to sleep through in college, trust me—this episode is one you won't want to miss. Topics Mentioned: Insurance Future protection Wealth Employee retention

295: Avoiding Common Mistakes When Charging Premium Rates Raising your prices can feel like a bold move—but what happens when your premium rates don't deliver the results you expected? In this episode, we're uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices. Learn how to identify the gaps in your pricing strategy, communicate your value effectively, and attract clients who are ready to invest at your level. If you've ever wondered why your premium pricing isn't landing the way it should, this conversation will show you exactly how to fix it. Topics Mentioned: Profitability Premium Value Brand Alignment Strategic Pricing and Brand Differentiation Key Thoughts: Align premium rates with premium outcomes. Value must match the pricing. Align your brand identity, messaging and presentation with the premium pricing to avoid client distrust. When pricing and brand and value alignment is done well you will not feel the need to apologize or over explain the cost. Target a specific audience instead of trying to appeal to everyone. Create transparency in your pricing and billing practices with open and clear communication. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions Pricing Without Emotion® Coaching Program

294: Find the Habits Driving Your Business Discover how uncovering your thinking habits can unlock your greatest potential. In this episode, we sit down with Liz Taylor—former Motorola mechanical engineer turned serial entrepreneur, certified health and Enneagram coach, and Habit Finder specialist. With over 24 years of business experience and coaching since 2015, Liz shares how identifying the thought patterns that drive or derail success can transform high-achieving business owners. Learn how Habit Finder reveals your strengths, exposes hidden roadblocks, and helps you align your God-given talents with your passion for lasting growth. Topics Mentioned: Habits Strengths Growth mindset Listening Key Thoughts: Exploring Habit Formation The Habit Finder Test combines strengths assessment with habit analysis to increase self-awareness. It it important to focus on present progress rather than future goals allowing yourself to enjoy the journey. Understanding Shaping Habits Habits are repetitive actions that can be shaped by identity-based approaches rather than just external triggers. Thinking habits, which are often unconscious, can either serve as protective mechanisms or become sabotaging patterns. The goal is to replace negative thinking habits with positive ones. Truth and Growth in Business Explore the path from your habits and how they form thinking patterns. Personal growth is necessary for business growth. Habit Finder Assessment The Habit Finder Assessment is a 10-15 minute tool that uses 36 mathematically valued statements to identify thinking patterns and habits. The assessment measures six different habits, three external (connections with others, physical creation, and structure) and three internal (mental creation, personal fulfillment, and self-worth) with results showing how individuals naturally think and behave under pressure. Entrepreneurial Habits and People Management Habit Finder can provide insights intro entrepreneurial tendencies, such as resistance to discipline and obsessive thinking, which can be a strength and a potential pitfall. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Liz: Email: [email protected] Instagram: @Coach Liz Taylor Website: Coach Liz Taylor References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions Podcast Episode 35: Play to Your Strengths