Growth Accelerator Podcast
Traci Long DeForge
Recent Episodes
If you want to scale your podcast in 2026, this episode breaks down the proven growth strategy Traci DeForge uses with top-performing shows across every niche. Traci shares how to optimize your podcast for podcast SEO, how to show up in AI Overviews, and why guesting on like-minded podcasts accelerates discoverability faster than chasing massive audiences. You’ll also get a deep dive into audio ad campaigns, a strategy that amplifies your visibility by connecting ads directly to your RSS feed for immediate conversion.
Whether you're trying to grow downloads, increase leads, or drive more visibility, this episode gives you the tactical roadmap and mindset shifts you need.
What You’ll Learn in This Episode
✅How to optimize your podcast for real podcast SEO
✅ Why AI Overviews reward repetition and niche authority
✅ How guesting on the right shows boosts discoverability
✅ When audio ad campaigns become the game-changer for growth
Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset
Timestamps
- (00:00) Which Growth Strategy Will Scale Your Podcast in 2026?
- (00:29) What foundational growth really mean
- (01:04) Why podcast SEO matters more than Google SEO
- (01:54) How to structure your show description for discovery
- (02:34) Why episode titles and descriptions impact AI visibility
- (03:34) The difference between Google search and AI Overviews
- (04:19) How frequency helps you get indexed by AI
- (04:55) Guesting on like-minded podcasts as a growth engine
- (06:05) Why the biggest audiences aren’t always the best
- (07:08) Breaking through plateaus with audio ad campaigns
- (08:24) How audio ads connect directly to your RSS feed
- (09:44) Why growth never happens by accident
- (10:29) Where to explore deeper podcast growth resources
- (10:49) Call to action: connect with Producer Podcast
Key Takeaways
🔷 Podcast SEO is a must for discoverability
Most creators optimize for Google, but podcast SEO has its own rules. Long descriptions, keyword-rich intros, guest names, and topic lists all help your show surface when listeners search for niche content.
🔷 AI Overviews reward frequency and expertise
AI doesn’t just look for keywords. It scans who shows up most consistently across categories, making repetition through guesting a major growth advantage.
🔷 Guest appearances accelerate targeted growth
Showing up on smaller but aligned podcasts drives higher conversions than massive shows because the audiences already care about your topics.
🔷 Audio ad campaigns amplify reach instantly
These campaigns place your show in front of new audiences and send listeners directly to your RSS feed, making it one of the fastest ways to scale visibility.
Resources Mentioned
- Blog articles and case studies at Produce Your Podcast
- Guest Episodes mentioned:
- Aransas Savas
- Jenn Trepeck
- Growth Checklist episode
- Book a strategy call here.
- Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
- LinkedIn: tracilongdeforge
- Instagram: produceyourpodcast
- Facebook: tracideforge
- X: tracideforge
Host: Traci DeForge, Founder of Produce Your Podcast
Podcast strategist, industry expert, and leader in podcast-powered business growth.
podcast growth, podcast seo, ai overviews, podcast marketing, audio ad campaigns, guest booking, podcast discovery, lead generation, business growth, visibility strategy, podcast scaling, content strategy, digital marketing, niche authority, rss feed strategy, organic growth, podcast audience growth, podcast visibility, thought leadership, growth accelerator podcast, produce your podcast, traci deforge
Your podcast is a powerful business growth engine for your business and your brand. This week, learn how to launch, brand, and grow a podcast that accelerates business results, attracts sponsorships, and builds an engaged community.
In this episode of the Growth Accelerator Podcast, host Traci DeForge welcomes Aransas Savas, the dynamic force behind The Uplifters Podcast, to share how she transformed her lifelong dream into a thriving business and connected community.
Discover how Aransas leveraged podcasting to attract sponsors, fill retreats before launch, and build demand for her coaching and consulting services, all by focusing on human connection, consistent execution, and innovative strategy.
Together, they discuss the mindset shifts every entrepreneur needs to turn a podcast into a content and community hub, the keys to a winning launch strategy, and the importance of bringing your unique story to the mic.
What You’ll Learn in This Episode:
✅ How to transition your podcast from “dream” to tactical business accelerator, grow your business through podcasting
✅ Why bringing your authentic self and community into your show drives revenue
✅ Secrets to filling retreats, securing book deals, and landing sponsorships through podcast engagement
✅ Strategies for harnessing guest nominations to grow your network and create a self-sustaining show
✅ Podcast growth strategies: How calls to action (CTAs) and strategic partnerships convert audience into loyal clients
Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset
TimeStamps:
02:00 Introduction to Aransas Savas, host of The Uplifters Podcast
02:35 Consulting for companies such as Best Buy, U.S. Bank, and Disney.
03:10 Aransas Savas shares her background in behavior change and coaching.
04:58 Aransas discusses overcoming insecurities and starting her podcast.
07:52 The Uplifters Podcast and its purpose.
13:55 Going “all in” and working with experts.
18:37 Involving audience to shape the show.
20:58 Why impact, not downloads, is the main motivator.
27:59 Aransas Savvis shares her guest nomination strategy to build connections.
Key Takeaways:
💎 1. Focus on Impact: Don’t chase download numbers, chase transformation and real engagement
💎 2. Build Community Into Everything: From cover art to episode intros, center authentic voices
💎 3. Use Your Podcast as a Living Portfolio: Let your episodes demonstrate your coaching and consulting expertise
💎 4. Consistency Compounds: Water the garden and watch your podcast yield clients, sponsors, and opportunities over time.
💎 5. Strategic Collaboration: Invest in expert partnerships and leverage ongoing strategy to accelerate growth
About The Guest:
Aransas Savas is a veteran Wellbeing and Leadership Coach, certified by the Institute for Professional Excellence in Coaching and The International Coaching Federation. She has spent her career at the intersection of research, behavior change, and coaching, with a mission to help women build what I call "courage capital" - the deep confidence in our value and strengths that we need just as much as financial capital to do big, brave things.
Through The Uplifters Podcast and coaching practice, Aransas has discovered that what stops most women isn't lack of money, support, or knowledge - it's the limiting beliefs that tell us we're not ready, not enough, or that it's too late. Aransas has created a uniquely holistic and proven approach to coaching that blends practical, science-backed techniques with energy coaching to help women overcome these barriers. Aransas has partnered with companies like Weight Watchers, Best Buy, Truist, Edward Jones, US Bank, and many more, coaching thousands of group sessions teaching participants across socio-economic levels to leverage the wellbeing techniques once reserved for the wellness elite.
The Uplifters Podcast on Spotify
Resources:
Growth Accelerator Podcast, Business growth through podcasting, podcast revenue, leveraging your podcast for business growth, podcast growth strategies, repurposing podcast content, Lead generation with podcasts, how to attract sponsors for your podcast, Build community with your podcast, podcast to drive revenue, podcast SEO optimization, production quality, sponsorship deals, calls-to-action, lead generation, audience engagement, branding, discoverability, content hub, show notes, episode titles, podcast marketing, business asset, podcast launch strategy, women in podcasting, community building, network building, guest recruitment, podcast retreat, book proposal, audience growth, podcast host skills, late bloomers, organic messaging, podcast partnerships, accountability, podcast efficiency, supporting women entrepreneurs, podcast visibility
Your podcast isn't just content, it's a growth engine for your business. In this episode of the Growth Accelerator Podcast, Traci DeForge breaks down five podcast growth strategies to repurpose content, master SEO optimization, boost production quality, craft calls to action, and drive revenue.
From leveraging your podcast as a content hub to mastering SEO optimization, Traci shares insider tips that will amplify your reach and boost your ROI. You'll learn why production quality matters for sponsorships, how to craft calls-to-action that convert, and the secrets to turning listeners into leads.
What You'll Learn in This Episode:
✅ How to repurpose podcast content for maximum impact across platforms
✅ Why you should make your show more discoverable on Google and AI overviews
✅ Why production quality can make or break sponsorship deals
✅ The art of crafting calls-to-action that convert listeners into leads
✅ How to implement these strategies for immediate podcast growth
Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset.
Key Timestamps:
0:00 Introduction: Think of your podcast is a content generation hub
1:47 Your podcast deserves the same branding investment as the rest of your marketing
2:34 SEO optimization tactics for podcast growth
4:06 The critical importance of production quality to drive revenue
5:37 Mastering the call-to-action for audience engagement
7:40 Implementing growth strategies and next steps
Key Takeaways:
💎 1. Mindset Shift: Remember, your podcast is a content generation hub, plan to repurpose from day one
💎 2. Invest in branding your podcast as you would other marketing assets.
💎 3. SEO-optimized show notes and episode titles are crucial for discoverability.
💎 4 . High production quality reflects your brand and opens doors to sponsorships.
💎 5. A strong call-to-action is your key to turning listeners into leads and driving revenue
Featured Guest Interview
Podcast & Brand Strategist, Jason Cercone, Founder of Bombtrack Media. Bombtrack
Podcast Professionals Association
Resources & Links:
- Book a strategy call here.
- Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
- Growth Accelerator Podcast: How to Make Your Call to Action Actually Work
- LinkedIn: tracilongdeforge
- Instagram : produceyourpodcast
- Facebook: tracideforge
- X: https://x.com/tracideforge
Growth accelerator podcast, Traci DeForge, drive revenue, drive podcast revenue, podcast growth strategy, podcast content repurposing, content generation hub, SEO optimization, show notes summaries, keyword research, Google optimization, production quality, brand representation, monetization strategy, call to action, audience engagement, lead generation, podcast growth strategies, visibility increase, podcast audits, warm invitation techniques, business relationship building, podcast marketing, content creation machine, podcast branding, social media integration, paid advertising, podcast format development, audience retention, podcast monetization
#PodcastGrowth #ContentStrategy #SEOOptimization
Your podcast isn’t just content—it’s a podcast marketing strategy and growth engine that drives visibility, leads, sales, and ROI for your business. In this episode of the Growth Accelerator Podcast, host Traci DeForge shares proven strategies to help you transform your podcast into a powerful marketing and revenue-generating tool.
From building a solid foundation to mastering short-form content, Traci reveals how to position yourself as a thought leader, attract the right audience, and generate ROI that goes far beyond vanity metrics. If you’ve been wondering how to connect podcasting directly to your business strategy, this is the roadmap you’ve been waiting for.
What You’ll Learn in This Episode
✅ Why your podcast must be part of your marketing strategy, not just an add-on
✅ How to align podcast ROI with business growth, lead generation, and sales funnels
✅ The role of short-form content in boosting visibility, engagement, and conversion
✅ How to differentiate your show in a crowded market and turn episodes into a business growth asset
Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at produceyourpodcast.com and start building a marketing funnel that works.
Key Timestamps
- (0:00) Why your podcast must become a growth engine for your business
- (0:18) Building a foundation that drives growth and ROI
- (1:10) Podcasting as a “need-to-have” in today’s marketing strategy
- (2:30) Leveraging podcast content to write books and build thought leadership
- (4:15) The importance of defining your podcast ROI before you launch
- (6:00) Choosing the right content formats for growth and visibility
- (7:20) Why short-form episodes are critical for podcast growth and lead generation
- (9:40) How balancing long-form interviews and short-form content creates impact
- (10:35) Top takeaways for making your podcast a true business growth engine
Key Takeaways
💎 Build a podcast foundation strategy with the same focus you’d use to launch a product or service
💎 Use short-form content to position yourself as the go-to expert and give your audience snack-sized value
💎 Don’t let the number of competing podcasts intimidate you, your content is unique and targeted
💎 Tie every podcast episode to a clear call-to-action that supports lead generation and ROI
Resources & Links
- Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
- Episode 4: How to Turn Your Podcast into a Book with Tina Dietz
- Be Bold Branding with Traci DeForge
- LinkedIn: tracilongdeforge
- Instagram : produceyourpodcast
- Facebook: tracideforge
- X: https://x.com/tracideforge
podcast growth, podcast business strategy, podcast ROI, podcast marketing, lead generation with podcasts, short-form podcast content, grow your podcast audience, podcast visibility, podcast conversions, business growth with podcasts, podcasting for entrepreneurs, content marketing strategy
#PodcastGrowth #BusinessStrategy #PodcastMarketing
#LeadGeneration #PodcastROI #ContentMarketing #Entrepreneurship #MarketingStrategy #GrowYourBusiness #ShortFormContent #PodcastTips #ThoughtLeadership #SmallBusinessGrowth #PodcastStrategy #Visibility
Your podcast is more than a show-it’s a publishing pipeline. Traci DeForge and Tina Dietz walk you through a proven podcast-to-book workflow that transforms your content into a market-ready manuscript.
Learn why polished transcripts aren’t enough, how modular book structures accelerate publishing, and the exact episode volume that makes the process both practical and profitable. You’ll also hear how podcasters are using this strategy to boost thought leadership, land speaking engagements, and expand revenue streams.
For anyone serious about podcast-to-book publishing, book publishing for podcasters, podcast workflows, and high-converting podcast guesting, this is the masterclass you’ve been waiting for.
What you will learn in this episode
✅ The difference between repurposing and creating an actual marketable book.
✅ How to transform episodes for themes, chapters, & a modular outline that sells
✅ When you have enough episodes to start a book and the ideal targeted word count
✅ How books amplify your podcast guesting, speaking opportunities, sponsorships, and email list growth
Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at https://produceyourpodcast.com/ and start building a marketing funnel that works.
Timestamps
- (00:00) The Key to Growing a Successful Podcast
- (01:59)Guest Tina Dietz: Founder & CEO, Twin Flames Studios
- (03:49) How Podcast Guesting Builds Authority & Visibility
- (10:32) Expand Your Platform by Turning Your Podcast into a Book
- (13:14) Repurpose Podcast Content, but Strategize to Publish
- (15:01) How Publishing Expands Thought Leadership
- (16:43) Podcast Hosting & Guesting Boost SEO in AI Overviews
- (18:32) Why Books Create Structure for a More Organized Podcast
- (19:50) How Books Open Doors and Drive Traffic Back to Your Podcast
- (21:27) Optimize Your Podcast-to-Book Strategy as a Business Growth Tool
- (23:00) Grow Audience by Promoting Your Podcast Through Books & Guest Appearances
- (26:33) Podcast + Book = More Speaking Gigs, Sponsorships, Visibility & Impact
- (29:01) ROI Strategies: Generate Revenue with Workbooks, Courses & Lead Generation
- (37:51) Why It’s Never Too Soon to Think About a Podcast-to-Book Strategy
4 Key Takeaways
💎 Podcast to book works best as a system. Treat each season as source material for the next book.
💎 Transcripts are research. Books need curation, structure, and a consistent author voice.
💎 Modular, short-form books increase completion rates and speed to market.
💎 The ROI is relationship capital. Books grow lists, bookings, and revenue across your brand.
About Tina Dietz
Tina Dietz is a vocal leadership expert and the founder of Twin Flames Studios, a pioneer in voice-powered publishing. Her team has produced over 500 audiobooks and podcast-to-book projects, including multiple award winners, bestsellers, and titles featured on major media platforms.
Recognized by Forbes, Inc., ABC, and The Chicago Tribune, Tina and her team craft audiobooks that move people and transform podcasts into books that open doors. Their signature PodCraft™ Method and industry-leading remote audiobook direction help experts, entrepreneurs, and thought leaders turn their voice into a platform for visibility, trust, and lasting impact.
Resources:
- Podcast Producer
- Podcast Professionals Association
- The War of Art
- The Alchemist
- The 7 Habits of Highly Successful People
- The Creative Act by Rick Rubin
- Responder Resilience
- GAP Ep 1 Jenn Trepeck
Keywords:
podcast to book, book publishing for podcasters, podcast publishing, Tina Dietz, Traci DeForge, Produce Your Podcast,Twin Flames Studios, self publishing, author platform, thought leadership, podcast guesting, modular books, nonfiction book, audiobook, content strategy, podcast marketing, book marketing, write a book, turn podcast into a book, publish a book from your podcast, Growth Accelerator Podcast, podcaster to author, interview to book, lead magnet, speaking gigs,