Learn about the journey of building a groundbreaking gender-free brand with Rob Smith, the visionary CEO behind The Phluid Project.

In this episode, Rob discusses the expansion of Phluid into a wide array of retail stores nationwide, the development of gender-affirming products, and his ambitious goals for the Phluid Foundation. He delves into the challenges and triumphs of advocating for marginalized communities, particularly trans women of color and homeless queer youth.

Rob's insights into leveraging a digital and physical presence to create a robust brand narrative are invaluable for anyone interested in social entrepreneurship.

Episode Highlights:

1. The impressive expansion of The Phluid Project into major retail stores across the country.
2. Launching a gender-affirming undergarments collection and the focus on affordable pricing.
3. Strategies for supporting marginalized communities in the queer community, including a focus on trans women of color and homeless queer youth.
4. The importance of a mixed digital and physical presence in brand building and community support.

Tune in to gain insights into the power of community-focused branding and the impactful journey of The Phluid Project.

💥 Links

• Your host, Rocio Sanchez
• Transition of Style website
• The Phluid Project website
• Follow The Phluid Project on Instagram

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