Send us Fan MailA bourbon bottle can be just glass and marketing, or it can be a doorway into a place most people have never been taught to remember. We sit down with John Joubert, founder of Iconic Spirits, to taste Black Eden 1912 and unpack why the name points back to Idlewild, Michigan, a historic African American resort community founded in 1912 during an era when Black travelers needed safe destinations of their own.https://blackeden1912bourbon.com/https://www.ikonicspirits.biz/John shares his Detroit roots, his path through basketball and a career in entertainment, and the moment during COVID that pushed him to build something lasting in his mother’s honor. That journey starts with Phyllis Wines, then scales into whiskey with a clear goal: create a premium Black-owned bourbon brand that carries history without sacrificing quality.We also get nerdy in the best way. Black Eden 1912 is a straight bourbon whiskey at 90 proof with a 75% corn, 21% rye, 4% malted barley mash bill, aged four years. We talk sourcing and blending (including MGP), why consistency is an art, and what we taste in the glass, from a sweet nose to cherry and sugar-cookie notes. Then we break down the “shelf appeal” side: the Kingston bottle shape, screen-printed design, real cork, and the packaging decisions that make this look as good as it pours.You’ll hear how John grows distribution market by market, why he still shows up for tastings himself, where you can find the bottle, and what’s coming next, including older barrels, a potential tasting room, and events like the Metro Detroit Bourbon Festival. If you like bourbon with a story you can verify, hit play, subscribe, share this with a whiskey friend, and leave a review so more people can find it.Support the showhttps://linktr.ee/ManCaveHappyHourwww.ManCaveHappyHour.comJamie Flanagan @DJJamieDetroitMatt Fox @fox_beazlefoxAugust Gitschlag @rawgustoMerch www.WearingFunny.com