Beauty Biz Bffs
Beauty Biz Bffs

Beauty Biz Bffs

Kasey Boone and Lorena Ashmore

Overview
Episodes

Details

TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.

Recent Episodes

Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
NOV 24, 2020
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.ResourcesBeauty Biz Bffs x FOREO EpisodeCheck out FOREO: Website | TikTok | InstagramFOREO BEAR RangeEpisode HighlightsTaking on the StigmaWe have to change how we see and talk about things to change the way we use them.FOREO BEAR RangeThey offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.They are powerful for professional use and safe enough for an individual consumer.Using it is like going to the gym, where you have to consistently use it every day.TikTok as a Platform StrategyTikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.They always start by highlighting the product. They also analyze what technology is available.Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.The TikTok SpaceIt's not yet oversaturated.The less conservative you are, the better.Try to find a new formula on different platforms to show a whole new side of your product.Working Out Your Face Muscles with BEARFOREO BEAR loosens up your face to help you express yourself more effectively.It also helps if you're using skin care products regularly to stimulate facial muscles.Listen to the full episode to learn more BEAR tips and tricks!This Episode Is Brought to You by:HUM NutritionHUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.Use the code beautybiz and get 15% OFF your first order of $29 or more.Glow Beauty BarGlow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.YonkaYonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at [email protected] to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show
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30 MIN
Just start...Working for someone else and why it has perks
NOV 17, 2020
Just start...Working for someone else and why it has perks
In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.ResourcesGet free resources when you sign up for ASCP insurance!FREE STICKERS! Give us a review on iTunes and email us a screenshot at [email protected] to The Waxing Podcast by Kirsten Goetzelman.Episode HighlightsWorking for Other PeopleYou need to get experience from other people before putting up your business.You may come across unpleasant things, but you can find positive things too.Grow your skill set first.Pros of Working for Other PeopleYou don’t have to do all the dirty work.They already have a system.You get paid training.They help you set goals, and you learn how to reach them.You get to establish your clientele.Tips When Working for Someone ElseBe proactive in asking for help or guidance.Don’t be afraid to talk to your boss.Look at the positive side of learning from experience.Don’t be in such a rush.Pay attention to the good and bad things.This Episode Is Brought to You by:HumTake a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more.https://www.humnutrition.com/BetterHelpEnjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up.https://www.betterhelp.com/beautybizbffsHelloFreshGet $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at [email protected] to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show
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35 MIN
How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered
NOV 10, 2020
How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered
This episode's interview  is sponsored by Eby.In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world.Resources● EBY Underwear’s ​Instagram● Subscribe​ to EBY Underwear. Get 20% off your first order using the code ​beauty20​. Episode HighlightsCharging Convenience Fees● Don’t charge your client for the convenience fee.● Bundle the convenience fee into the price of your services.How to Start Selling Your Product● Figure out if people are interested in your product first.● Start with a small stock, and then scale once you earn more.● Keep reinvesting into your business.● Don’t expect to pay yourself immediately.● Start with a microloan. $100 can go a long way.About Renata and EBY Underwear● Renata and Sofia Vergara co-founded EBY Underwear.● Renata used her microfinance background to help women start their businesses withsmall loans.● EBY Underwear does this by giving 10% of their revenue to provide microfinancing forwomen.Business Tricks amid COVID-19● Adapt to any situation.● Anticipate needs.● Nurture your team’s relationship.● Connect with your subscribers.This Episode Is Brought to You by: Face Reality SkincareGet online training for acne treatment for $0! Purchase the training course for $500, and get a $500 product credit once you complete it. Follow the link below to get certified. https://pros.facerealityskincare.com/Care/ofCare/of provides you with daily vitamins to help you feel your best and support your long-term goals. Take their ​5-minute online quiz​ to get supplements tailored to your wellness goals and needs.Use our discount code ​biz50​ to get 50% off your first order. The discount is automatically applied in the link below.https://takecareof.com/p/biz50Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​[email protected]​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show
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49 MIN
What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey.
NOV 3, 2020
What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey.
In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode HighlightsMeasuring Success● There’s no way to measure success because everyone has their own definition of it.● Your idea of success can change over time.● Success can both be subjective and objective.Maintaining Success● You need to keep elevating your business.● Create healthy boundaries between your business and personal life.● List and prioritize your goals.● You decide what comes next.Burning Out and Transitioning● Bounce back and refuel after burning out.● Don't “crash and burn”; sometimes you won't recover from that.The Rinse-and-Repeat Process● It involves looking for clients, providing products, adding value, and creating content.● There’s a difference between selling a product and providing a full experience.● Evaluate yourself in terms of where you are right now.This Episode Is Brought to You by: EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work smarter, not harder. Follow the link below and use the discount code ​beautybiz15​ to get 15% off your first order. https://eyecandyglamlashes.com/BetterHelpBetterHelp is the largest platform for your e-counseling needs. Get started today and enjoy 10% off your first month through the link below. The discount code ​beautybizbffs​ will be automatically applied.http://betterhelp.com/beautybizbffsHelloFreshGet fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code ​biz80​ or shop through this link.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​[email protected]​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show
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60 MIN
Waxing, Niching Down, and Finding Confidence as an Esthetician
OCT 27, 2020
Waxing, Niching Down, and Finding Confidence as an Esthetician
In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.ResourcesThe Waxing PodcastThe Waxing GuideKirsten’s InstagramBuy your tickets for The Virtual Lash Conference!We’re speaking at ICES! Download their app for details.Glow Skincare: website, InstagramDearLashLove: website, InstagramEpisode HighlightsThoughts on Waxers and WaxingYou can get clients for life if you’re good at waxing.Finding Your Place and Niching Down in the Beauty IndustryYou don’t have to niche down right away.Have realistic expectations.Find where you feel most fulfilled and comfortable.Explore and decide where to focus to be efficient.Niching down helps build longevityContent Creation on InstagramBe real and show who you are. Don’t pressure yourself.Just share your services, thoughts, and what you enjoy doing.Start small and get into the habit.Managing BurnoutSit down and reevaluate.Pay attention to your body and work around your goals.Be okay with your pace.Being ConfidentOwn your craft and make your clients feel welcome.Let your clients know you feel 100% with what you’re doing.This Episode Is Brought to You by:HumHum offers vitamins and supplements based on your beauty goals, backed by clinical results. Take a 3-minute quiz and get individualized recommendations from their team. Use discount code beautybiz to get 15% off your first order of $29 or more. Learn more by clicking the link below.https://www.humnutrition.com/EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work efficiently and smarter, not harder. Use discount code beautybiz15 to get 15% off your first order. Shop through the link below.https://eyecandyglamlashes.com/Want to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show
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52 MIN