The use data and technology to increase return from advertising spend is the focus of this edition of Business Day Spotlight. <br /> <br /> Host Mudiwa Gavaza is joined by Gil Sperling, co-founder and co-CEO of Flow. <br /> <br /> Through the discussion, the economist highlights: trends in tech based advertising; evolution of digital marketing techniques; potential of commerce media; and the returns profile. <br /> <br /> Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.