<description>&lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Your personal brand&lt;/span&gt; &lt;span class="NormalTextRun SCXW195514698 BCX0"&gt;isn't&lt;/span&gt; &lt;span class="NormalTextRun SCXW195514698 BCX0"&gt;about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;®&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Podcast&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of&lt;/span&gt; &lt;span class="NormalTextRun SCXW195514698 BCX0"&gt;developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job.&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Lee also talks about his career and all the&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;hard work&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;that went into achieving his dream job as well as how things have changed since he started his career. &lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;00:00&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Introducing Guest: Lee Goldberg &lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;02:05&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Introduction to the PR Maven® Podcast&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;05:4&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;5&lt;/span&gt; &lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195514698 BCX0"&gt; Social Media&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;for Building a Personal Brand&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;09:4&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;8&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Using Facebook Live&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;15:&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;23&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Measuring&lt;/span&gt; &lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195514698 BCX0"&gt; Social Media Success&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;1&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;6&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;:&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;01&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Building an Organization Brand Over Your Personal Brand&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;19:4&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;8&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Changes in&lt;/span&gt; &lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195514698 BCX0"&gt; Social Media&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;and Technology&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;3&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;2&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;:3&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;1&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Growing a Network Organically&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;3&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;6&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;:2&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;3&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Helpful Resources&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;About Lee&lt;/span&gt;&lt;/span&gt;&lt;span class="TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine tea&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;m&lt;/span&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series. &lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Lee has been recognized by the New England Emmy's, Maine Association of&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Broadcasters&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;and the Associated Press. Lee won the&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Readers'&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW195514698 BCX0"&gt; &lt;p class="Paragraph SCXW195514698 BCX0"&gt;&lt;span class= "TextRun SCXW195514698 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;Network&lt;/span&gt; &lt;span class= "NormalTextRun SCXW195514698 BCX0"&gt;and others when&lt;/span&gt; &lt;span class="NormalTextRun SCXW195514698 BCX0"&gt;he&lt;/span&gt; &lt;span class="NormalTextRun SCXW195514698 BCX0"&gt;is not spending time with his wife, six sons, one daughter, four dogs and five cats.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW195514698 BCX0" data-ccp-props= "{"201341983":0,"335559739":200,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

The PR Maven Podcast

Nancy Marshall

How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79

JUL 23, 202446 MIN
The PR Maven Podcast

How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79

JUL 23, 202446 MIN

Description

Your personal brand isn't about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee also talks about his career and all the hard work that went into achieving his dream job as well as how things have changed since he started his career. 00:00 Introducing Guest: Lee Goldberg 02:05 Introduction to the PR Maven® Podcast 05:45 Social Media for Building a Personal Brand 09:48 Using Facebook Live 15:23 Measuring Social Media Success 16:01 Building an Organization Brand Over Your Personal Brand 19:48 Changes in Social Media and Technology 32:31 Growing a Network Organically 36:23 Helpful Resources About Lee Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine team, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series. Lee has been recognized by the New England Emmy's, Maine Association of Broadcasters and the Associated Press. Lee won the Readers' Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016. Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS Network and others when he is not spending time with his wife, six sons, one daughter, four dogs and five cats.