No one gets into business wanting to lose. Everyone wants to win. You want to win, because that means you can actually stay in business. You can keep your doors open. You need to be profitable to win. This isn't earth shattering news. Most people understand you need to be profitable in business. Yet, being successful at business requires margins in profit...and so much more. What it comes down to is winning at the margins. Join Michael and Jim as they explore this essential topic for business leaders and entrepreneurs.