<description> &lt;p&gt;What if you could expand your client roster by 300% without having to spend a fortune on marketing? This week's guest &lt;a href="https://www.linkedin.com/in/beatrizacevedo/" target="_blank"&gt;Beatriz Acevedo&lt;/a&gt; and her team at &lt;a href="https://sumawealth.com/" target="_blank"&gt;SUMA Wealth&lt;/a&gt; discovered a hidden growth gem by serving the Latinx community.&lt;/p&gt; &lt;p&gt;It turns out, people in the community tend to bring other clients with them. And as you'll hear Beatriz discuss with &lt;a href="https://www.linkedin.com/in/mikelangford2/" target="_blank"&gt;Mike Langford&lt;/a&gt;, this growth concept is present in many communities.&lt;/p&gt; &lt;p&gt;&lt;b&gt;Resources Mentioned In This Episode:&lt;/b&gt;&lt;/p&gt; &lt;ul&gt;&lt;li&gt;&lt;a href="https://wondery.com/shows/how-i-built-this/episode/10386-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo/" target="_blank"&gt;How I Built This&lt;/a&gt; - Beatriz was a guest on HIBT Lab! with &lt;a href="https://www.guyraz.com/" target="_blank"&gt;Guy Raz&lt;/a&gt; in which she shared more about her journey that led her to starting SUMA Wealth.&lt;/li&gt;&lt;li&gt;&lt;a href="https://sumawealth.com/money-talks/el-dinero-report/credit-basics-what-makes-up-your-credit-score" target="_blank"&gt;Is Your Credit Guacaready?&lt;/a&gt; - This is a great example of the culturally relevant marketing that the SUMA Wealth team is using to build a community of over a million people.&lt;/li&gt;&lt;/ul&gt; &lt;p&gt;&lt;b&gt;Chapters&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;00:00 &lt;/b&gt;Introduction and Background&lt;/p&gt; &lt;p&gt;&lt;b&gt;03:23 &lt;/b&gt;Summa Wealth's Community-First Approach&lt;/p&gt; &lt;p&gt;&lt;b&gt;06:09 &lt;/b&gt;The Aha Moment for Summa Wealth&lt;/p&gt; &lt;p&gt;&lt;b&gt;10:18 &lt;/b&gt;Understanding the Target Audience&lt;/p&gt; &lt;p&gt;&lt;b&gt;13:40 &lt;/b&gt;Learning from Mistakes and Adjusting&lt;/p&gt; &lt;p&gt;&lt;b&gt;22:01 &lt;/b&gt;Adapting to Changing Consumer Behavior&lt;/p&gt; &lt;p&gt;&lt;b&gt;25:22 &lt;/b&gt;Learning from Younger Generations&lt;/p&gt; &lt;p&gt;&lt;b&gt;26:10 &lt;/b&gt;The Value of Different Perspectives&lt;/p&gt; &lt;p&gt;&lt;b&gt;27:06 &lt;/b&gt;The Importance of Embracing Change and Learning from Younger Generations&lt;/p&gt; &lt;p&gt;&lt;b&gt;29:03 &lt;/b&gt;Transition from TV Producer to FinTech Founder&lt;/p&gt; &lt;p&gt;&lt;b&gt;31:16 &lt;/b&gt;Recognizing the Lack of Financial Education in Latino Communities&lt;/p&gt; &lt;p&gt;&lt;b&gt;33:01 &lt;/b&gt;The Role of Culture and Community in Fintech&lt;/p&gt; &lt;p&gt;&lt;b&gt;36:00 &lt;/b&gt;The Power of Life Experience in Decision-Making&lt;/p&gt; &lt;p&gt;&lt;b&gt;37:26 &lt;/b&gt;The Opportunity of Connecting with Younger Generations&lt;/p&gt; &lt;p&gt;&lt;b&gt;43:25 &lt;/b&gt;Attracting Non-Latinx Users to Summa Wealth&lt;/p&gt; &lt;p&gt;&lt;b&gt;48:39 &lt;/b&gt;Future Plans for Summa Wealth&lt;/p&gt; </description>

Modern Financial Advisor

finservMarketing

How Advisors Can Tap the Hidden Growth Potential in Their Clients’ Communities

MAR 27, 202452 MIN
Modern Financial Advisor

How Advisors Can Tap the Hidden Growth Potential in Their Clients’ Communities

MAR 27, 202452 MIN

Description

<p>What if you could expand your client roster by 300% without having to spend a fortune on marketing? This week's guest <a href="https://www.linkedin.com/in/beatrizacevedo/" target="_blank">Beatriz Acevedo</a> and her team at <a href="https://sumawealth.com/" target="_blank">SUMA Wealth</a> discovered a hidden growth gem by serving the Latinx community.</p> <p>It turns out, people in the community tend to bring other clients with them. And as you'll hear Beatriz discuss with <a href="https://www.linkedin.com/in/mikelangford2/" target="_blank">Mike Langford</a>, this growth concept is present in many communities.</p> <p><b>Resources Mentioned In This Episode:</b></p> <ul><li><a href="https://wondery.com/shows/how-i-built-this/episode/10386-hibt-lab-mitu-and-suma-wealth-beatriz-acevedo/" target="_blank">How I Built This</a> - Beatriz was a guest on HIBT Lab! with <a href="https://www.guyraz.com/" target="_blank">Guy Raz</a> in which she shared more about her journey that led her to starting SUMA Wealth.</li><li><a href="https://sumawealth.com/money-talks/el-dinero-report/credit-basics-what-makes-up-your-credit-score" target="_blank">Is Your Credit Guacaready?</a> - This is a great example of the culturally relevant marketing that the SUMA Wealth team is using to build a community of over a million people.</li></ul> <p><b>Chapters</b></p> <p><b>00:00 </b>Introduction and Background</p> <p><b>03:23 </b>Summa Wealth's Community-First Approach</p> <p><b>06:09 </b>The Aha Moment for Summa Wealth</p> <p><b>10:18 </b>Understanding the Target Audience</p> <p><b>13:40 </b>Learning from Mistakes and Adjusting</p> <p><b>22:01 </b>Adapting to Changing Consumer Behavior</p> <p><b>25:22 </b>Learning from Younger Generations</p> <p><b>26:10 </b>The Value of Different Perspectives</p> <p><b>27:06 </b>The Importance of Embracing Change and Learning from Younger Generations</p> <p><b>29:03 </b>Transition from TV Producer to FinTech Founder</p> <p><b>31:16 </b>Recognizing the Lack of Financial Education in Latino Communities</p> <p><b>33:01 </b>The Role of Culture and Community in Fintech</p> <p><b>36:00 </b>The Power of Life Experience in Decision-Making</p> <p><b>37:26 </b>The Opportunity of Connecting with Younger Generations</p> <p><b>43:25 </b>Attracting Non-Latinx Users to Summa Wealth</p> <p><b>48:39 </b>Future Plans for Summa Wealth</p>