The Homeowners Show
The Homeowners Show

The Homeowners Show

Craig Williams and Kevin Hackett

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Episodes

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Whether you are a veteran DIY ‘er, looking to hire the best home improvement professionals or just about how to better use your home, this is the show for you!

Recent Episodes

Decoding Home Services: Franchising, Branding, and Trust
MAR 31, 2026
Decoding Home Services: Franchising, Branding, and Trust
In this episode of the Homeowner Show, hosts Kevin Hackett and Craig Williams are joined by Shane Lynch, President of Storm Guard, and Derek Hummel, Director of Marketing for Storm Guard. The conversation begins with observations on the changing seasons, including the influx of insects like June bugs and mosquitoes, and the effects of a mild winter on termite populations. Shane Lynch details Storm Guard's franchise model, which operates in 20 states with over 30 franchisees. The company specializes in various exterior home services, including roofing, gutters, windows, siding, and painting. Derek Hummel discusses Storm Guard's rebranding strategy, aiming to differentiate themselves in an industry often perceived negatively. They are adopting a "sage" archetype to focus on educating customers and building trust, in contrast to the more common "hero" archetype in home services. This rebranding includes a visual shift with their primary colors changing to yellow and black to stand out. The guests address the prevalent mistrust of contractors, emphasizing Storm Guard's commitment to local franchise ownership, transparency, and community involvement through their "Storm Guard Cares" program. They also touch upon the evolving insurance market, noting changes in roofing coverage and the significance of deductibles. Storm Guard's financing program, "Storm Guard Flex Pay," is highlighted as a way to assist homeowners with payment options. A significant portion of the discussion revolves around building customer trust and long-term relationships. They explain how exceptional customer experiences and clear communication are crucial, especially when homeowners face issues like leaks. The guests also caution homeowners against "free roof" offers and deductible waivers, identifying them as potential red flags for insurance fraud and poor quality work. Regarding their services, while roofing is their core business, Storm Guard franchisees also offer windows, siding, and gutters. The extent to which these services are offered varies by location, depending on market demand and franchisee specialization. For instance, siding is more prevalent in northern markets, while window services have seen increased demand in areas prone to severe hail. The company's approach to franchising involves thorough training and support for franchisees, helping them navigate licensing requirements and establish a strong local presence. They also offer financial incentives for franchisees to adopt the new branding, recognizing the investment required for changes like truck wraps and uniforms. Finally, the guests encourage potential franchisees to research thoroughly and attend discovery days to understand the franchisor's vision and the people involved. They also emphasize the importance of homeowners asking questions and seeking education about their home projects, as this empowers them to make informed decisions and avoid potential pitfalls. Storm Guard's commitment to transparency is reflected in their Franchise Disclosure Document (FDD), which they encourage prospective franchisees to review. #StormGuard #HomeImprovement #Franchising #ContractorTips Buy a Homeowners Show T-Shirt!   Subscribe to our YouTube Channel   The Homeowners Show Website The Homeowners Show Facebook Page Instagram @homeownersshow Twitter @HomeownersThe   [email protected]    Sustained Growth Solutions – Design a lead generation system specifically for your business so that you never have to search for leads again! We are a full digital marketing agency.
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80 MIN
The Price of Prestige: Rodeo Fiascos and Finding Affordable Futures
MAR 17, 2026
The Price of Prestige: Rodeo Fiascos and Finding Affordable Futures
The Homeowner Show, episode 351, dives into the Houston Rodeo, exploring its appeal and the challenges of attending, from transportation woes to disappointing concert acoustics. The hosts debate the effectiveness of the "21st Century Road to Housing Act," a bipartisan bill aimed at limiting institutional ownership of residential properties, while expressing skepticism about government intervention in housing affordability. They emphasize personal responsibility in home buying, suggesting that a willingness to compromise on expectations and location can lead to more attainable and valuable homeownership, contrasting grand aspirations with practical financial realities. A significant portion of the discussion addresses the controversy surrounding Harris County Judge Lina Hidalgo's removal from the Houston Rodeo, highlighting her alleged entitlement and the event's core mission of supporting student scholarships. The hosts critique her actions and the broader issue of perceived privilege in public office. They also reflect on personal experiences with smaller homes and the importance of financial prudence in achieving homeownership, arguing that focusing on affordability and building equity is key, rather than solely chasing a dream home that may be out of reach. #HoustonRodeo #HousingAffordability #RealEstate #LinaHidalgo #Homeownership Buy a Homeowners Show T-Shirt!   Subscribe to our YouTube Channel   The Homeowners Show Website The Homeowners Show Facebook Page Instagram @homeownersshow Twitter @HomeownersThe   [email protected]    Sustained Growth Solutions – Design a lead generation system specifically for your business so that you never have to search for leads again! We are a full digital marketing agency.
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37 MIN